Talent Exchange Platform
Amplified Reach With Intriguing Posts And Digital Marketing For Talent Trading Platform
About Project
Exchange 4 Talent Portal is revolutionizing skill exchanges worldwide. With over 100 talent categories like fitness, astrology, cooking, gaming, makeup artistry, yoga, acting, blogging, and more, members can connect and exchange skills through built-in video calling for online classes. Silver and Gold memberships offer daily online class durations of 30 and 90 minutes, respectively, providing an option to earn directly from the community.
Talent Exchange Platform
BusinessNorth America
Location
Business Goal
The client aimed to enhance the newly launched web app’s brand reach and social media growth, aiming to create opportunities for collaboration and growth through their talent exchange platform. With tailored digital marketing solutions, clients looked to garner social traction.
Project Highlights
- Social network optimization
- Brand awareness strategies
- Enhanced brand reach
- Content strategy consulting
- Boosted engagement
Key Challenges and Solutions
Developed A Comprehensive Content Calendar
We created interesting and engaging posts like behind-the-scenes glimpses, interactive polls, industry news, and user testimonials. A detailed social calendar helped streamline social media postings, and the team also used content scheduling to make it efficient. An exciting social media strategy helped garner attention from an audience interested in sharing or receiving talents.
Developed User-Generated Content Campaign
To attract relevant audiences, we created campaigns to encourage users to share their real-world experiences on the platform. By generating curiosity among visitors, the platform was able to connect with user-generated content and join the conversation. The strategy paid off with followers subscribing to the platform’s services.
Implemented Engagement Initiatives
We needed a way to connect with the target audience, so we devised engaging activities, including interactive QandA sessions, live streams featuring industry experts, and contests. By changing a routine posting strategy to an interactive one, the brand caught the attention of several new users who were looking to join a larger community of talented individuals.
Sophisticated analytics tools
Employed sophisticated analytics tools to monitor critical metrics like website traffic, conversion rates, and user engagement. Regularly analyzed the data to evaluate the efficacy of social media marketing endeavors and implemented data-driven adjustments when necessary. Along with execution, we constantly monitored and revisited the marketing efforts for its impact.
Our Approach
Knowing exactly what the target audience was looking for, we incorporated a mix of content that resonated with them to encourage them to follow the brand successfully.
Analysis
Optimization
Branding
Engagement
Technology Stack
Third-party Tools
Facebook Ads Manager
Google Analytics
Key Achievements
Increased Organic Reach
Organic social media reach surged by 18.4% in a single quarter.
Improved User Engagement
User engagement saw a significant improvement, rising by 22.31% in just one quarter.
Amplified User Registrations
Experienced a 20% uptick in user registrations and completed profiles.
Increased ROI
With the 360° efforts, the client received a 15% return on investment.
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