5 Strategies to Increase Your Conversions and ROI with Social Media Advertising 1563 Views Oct 19, 2018
What is the first thing that we do in the morning after waking up? Jump out of the bed, pick our cell phones and start social media surfing. Checking out posts related to our own interest while enjoying the chats and other fun facts on media has become a habit for many. Almost all the businesses present online are benefitting from this lifestyle and are using it to engage fans and grow their brand.
But now is the time for businesses to start using social media marketing in a more effective manner in order to boost sales and increase ROI (Return on Investment) of the business. But before you comprehend the ways to accomplish the same, we would like to talk on some important aspects related to ROI –
Why there is a Need to Measure ROI?
The ROI is calculated as-
Continuing this blog further, you will learn 5 of the most effective strategies of using social media to drive sales and revenue. These are-
Comprehend the ‘REAL’ Reason Behind Placing Advertisements
Know Where Your Audience Spend More Time
Plan the Content Incorporating Optimized Posts
Research About Your Competitors
Always Be Ready to Change Strategy
Source: Statista
https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
Therefore, just like many other marketing activities, it is essential for businesses to define what they want from their advertising on social media platforms like Facebook, Twitter, Instagram, etc. There is little or no point in running campaigns just for extra likes or followers; the money spent on advertising should generate appreciable leads. So, what businesses should do? They can include Key Performance Indicators (KPIs) that can help them make smart decisions. Determine the main reason for posting advertisements which can drive relevant traffic. Focus on goal conversion rate of best ppc management service by posting ads that directly resonates with the target audience and brings awareness about the brand.
Return on Investment or Social media ROI % = (Capital gain/ Investment) * 100
It is very aptly said, “You can’t improve what you can’t measure” which means that measuring and tracking ROI of your business periodically should be a priority to increase the sales. It is imperative to keep an eye on your social media revenue to –- Determine the value of social media marketing for your business
- Know if your social media advertising techniques are effective or not
- Identify the areas of strategies that need to be enhanced
- Outline the aspects of your strategy which aren’t working anymore

- Comprehend the ‘REAL’ Reason Behind Placing Advertisements

- Know Where Your Audience Spend More Time

- Plan Out the Content Incorporating Optimized Posts
- Research About Your Competitors
- Compile a Creative and Targeting Advertisement
- Always Be Ready to Change Strategy
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