It seems that Google is rolling up its sleeves to push back the low-quality websites! Earlier last month on its 15th birthday, Google has introduced “Hummingbird” update, and now the search engine giant has introduced Penguin 2.1 update. With Penguin 2.1, Google has refreshed its penguin algorithm, which is nothing but a minor, but important, addition to one of its largest updates launched back in a May month!
Matt Cutts, webspam chief, has unveiled the change taken plan over the Twitter while making clear that the recent change introduced in Penguin will merely affect around 1% of the search queries.
The search engine giant has named this update Penguin 2.1 as the change is considered to be too small to warrant increasing the figure by a huge number. If you look at the past, the previous Penguin update has affected more than 2.3% of the search queries. In the year 2012 and 2013, the web world has witnessed a pattern followed by Google to introduce a search engine algorithm in May and October months.
If we believe the sources, Penguin, of course, is intended to push back the spamming sites and spam attacks. Google has initially said that the change will decrease the ranking of the websites that they believe are violating Google’s current guidelines for high quality website. The company further said that they’ve been targeting webspam in their rankings, and the recent algorithm is a symbol of another improvement to reduce the spam and promote high quality content.
Google further added “ While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods rather than engaging in aggressive webspam tactics.”
So, what do you think? Do you think Penguin 2.1 update will make any difference in the rankings of the existing websites? It is no longer important as Google has tightened the guidelines and is in no mood to forgive webspam and low quality sites. Share your views or concerns in the comments…!
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