Ben Sailer is the Inbound Marketing Director of CoSchedule. CoSchedule offers marketers a smart tool to manage content seamlessly. He is proficient in the field of content marketing and creates magnificent content for social media and SEO. He creates impeccable and effective social media campaign concepts.
As the Inbound Marketing Director, he establishes editorial direction and manages content calendar. He implements the best practices for on-site and off-site SEO. Undoubtedly, he is the one-stop-solution when it comes to managing your digital content. His expertise in this field is visible through his content and dynamic approaches.
If you intend to learn more from him you can skimp through his answers to the most trending questions in the field of SEO.
1. How does Google rank content?
This is an extremely large question and one that’s difficult to answer accurately and concisely at the same time. The easiest way to understand it might be to say that it does its best to match a user’s search intent (meaning what they’re trying to learn about or accomplish when they enter a search) with the best possible content available on that topic.
The specifics of how Google (or any other search engine) achieves this are more complex, but to break it down into simplest terms, there are three things to pay attention to the content on your pages, the number of external links pointing to those pages, and the technical architecture of your site.
2. Why is it important to optimize websites for mobile and voice search?
Google indexes the mobile version of websites for both mobile and desktop searches, so making sure your site provides a quality mobile experience is important even if the majority of your searchers do happen to come from desktop users.
3. What’s an essential skill that’s needed to succeed in content marketing?
You need to be a strong written communicator.
4. What do you think is an aspect of content marketing that’s been entirely missed by most marketers?
5. Tell us your top 3 tips to improve content writing.
Read everything you can. Write every day. Actively solicit feedback from an editor or another writer you trust, and take that feedback to heart. Repeat those steps indefinitely.
6. Is content marketing sustainable for the future or worth investing in?
7. What process do you use when proofreading?
We give things a read-through. I’ve also used Grammarly in the past. We’ll do our best to catch clear typos, but we focus more on editing for content and substance rather than trying to tighten up the actual writing too much.
8. What are some good ways to get other people to link to your content?
Create content people naturally want to link to. Infographics and original research are powerful for this. Well-targeted email outreach can still help in this area, but I feel that tactic has become played out in recent years.
9. How do you know what kind of content the audience values?
Listen to them. Ask your customer service team what customers complain about the most. Pay attention to what they’re sharing on social media. Look at your reviews. Run surveys. Then spend some time with that data, create content that solves those problems, and refine your approach from there. Learning what kind of content your audience values and wants is an on-going process.
10. How do you evaluate if your content has performed well or not?
It depends on the type of content you’re creating, but generally, the most important metric is whether or not it’s generating leads. Look at form completions and email signups.
11. How can social media marketing generate leads?
By offering people something compelling enough to make them stop scrolling and click. It’s harder than it used to be, but events are still massively important on Facebook. Networking with people on Twitter can be a great way to raise visibility and generate leads over the long term as well. Advertising is still huge obviously as well.
12. Tell us about your 3 favorite SEO tools. What’s so great about them?
Ahrefs, Search Console, and Screaming Frog. They’re all you need. Moz is great as well.
13. Do you have any tips to improve the conversion rate and leads to any niche?
Eliminate as many points of friction from your funnel as possible.
14. What do you think are the 3 deadly SEO mistakes that can severely affect a website’s ranking?
Listening to outdated link building advice, ignoring basic on-page SEO, and creating content no one wants.
15. Tell us about your top 3 rules of success.
Set goals, work hard, and treat people well.
Ben Sailer’s quirky yet effective SEO tips have helped many budding firms to improve their existing SEO knowledge. Brainvire is looking forward to collaborating with him in the future.