Gifting Brand’s Conversion Rates Goes High
About Project
The brand provides its consumers with a vast selection of gift items. For their consumers, they offer everything from Christmas decorations to garden accessories. With such a comprehensive product catalog, they desired to provide clients with a platform that was simple to access. Therefore, they contacted Brainvire to employ digital marketing professionals to attract more clients and increase website traffic.
Web
Platform/OSRetail
Category
Brief
As a digital marketing agency, we thoroughly inspected their website for problems. Then, our specialists delved deeper into the gifting market to comprehend customer impressions and online navigation. After conducting this analysis, we developed a customized strategy that included keyword analysis, paid advertisements, content marketing, and mobile-friendly solutions.
Highlights
When the brand reached out to Brainvire, they were dealing with several unknown challenges. Brainers examined these challenges and solved them with the best digital solutions. Our team replaced the outdated content with relevant content and added meta titles, meta descriptions, product descriptions, and H1 tags. Our on-page, off-page, and technical SEO efforts led the brand to create a niche presence and generate more revenue in the eCommerce gifting industry.
Case StudyFeatures
Increased Web Page Views: The successful implementation of on-page, off-page, and technical SEO strategies increased search users by 111.26% and page views by 162.86%.
Reduced Bounce Rate: In the previous two months, the company acquired 30.69% of organic traffic and a 9.34% decrease in bounce rate thanks to an efficient keyword strategy.
Improved eCommerce Conversion Rate: Paid advertising and website optimization techniques successfully improved ad clicks by 168.42% and eCommerce conversion rates by 197.79%.
Increased Revenue: The dynamic website content, SEO modifications, and 216.45% increase in ad spending led to a 554.68% increase in revenue.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
