Gifting Brand’s Conversion Rate Boosted By 197.7% In Two Months

Gifting Brand’s Conversion Rate Boosted By 197.7% In Two Months

Tech Stack

  • Google Adwords
    Google Adwords
  • Google Analytics
    Google Analytics
  • Google Search Console
    Google Search Console

About Client

The brand offers a wide range of gifting products to its customers. They have everything from holiday items to yard and garden accessories for their customers. With such an extensive product list, they were keen to offer an easy-to-reach platform to their customers. So they approached Brainvire to hire digital marketing experts to reach more customers and gain website traffic.

About Product

As a digital marketing company, we took a close look at their website to identify flaws. Then, our experts took a deep-dive into the gifting industry to understand customer perception and their journey on the website. After this thorough analysis, we crafted a personalized plan, including keyword analysis, paid ads, content marketing, and mobile-friendly solutions.
Product Banner
before

The Challenges

before-ring
Implemented On-Page SEO Strategy:

When the brand approached us, they did not have a well-structured and user-friendly website.

Implemented On-Page SEO Strategy:
Brainers assisted them with an on-page SEO strategy to improve customer experience on the website. Our team structured product and category pages. We ran SEO and content audits and replaced unwanted content with relevant content including product descriptions, relevant images, content, meta titles, and H1 tags, to help customers better understand products. Besides, product reviews encouraged them to make the right decision.

Solution

The Challenges

Implemented On-Page SEO Strategy:
When the brand approached us, they did not have a well-structured and user-friendly website.

Brainers assisted them with an on-page SEO strategy to improve customer experience on the website. Our team structured product and category pages. We ran SEO and content audits and replaced unwanted content with relevant content including product descriptions, relevant images, content, meta titles, and H1 tags, to help customers better understand products. Besides, product reviews encouraged them to make the right decision.

Implemented On-Page SEO Strategy:

Result

  • Increased Users In Two Months
    The collective on-page optimization efforts attracted more users to the website. The brand observed 111.26% of more users and 162.86% of increased page views.
  • Reduced Bounce Rate
    In the last two months, the effective keyword strategy helped the brand to acquire 30.69% of organic traffic and decreased the bounce rate by 9.34%.
  • Boosted eCommerce Conversion Rate
    Effective paid campaigns, and website optimization strategies increased ad clicks by 168.42% and eCommerce conversion rates by 197.79%.
  • 554.68% Increase In Revenue
    The dynamic website content and SEO changes and improved ad spending by 216. 45% led to a 554.68% rise in revenue.

Product Screens

web-item
web-item

Client Testimonials

Patricia Walters
They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLC
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195 Reviews

They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.

Mike Luhtanen
Founder, Creative LLC
5
2 years ago
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5.00/5 (234)