Home / Case Studies / Gifting Brand
/ Case Study · Retail
A Digital Marketing Strategy to Boost Ecommerce Conversion. 197.79% Higher Conversion in Two Months.
/ The engagement
An SEO and Paid Program for a Gifting Retailer.
The brand offers a wide range of gifting products, from holiday items to yard and garden accessories, and wanted an easy-to-reach platform for its customers. Brainvire studied the website and the gifting industry, then crafted a personalized plan of on-page SEO, keyword strategy, paid ads, content marketing, and mobile-friendly fixes to lift conversions.
/ About the client
The brand offers a wide range of gifting products to its customers, with everything from holiday items to yard and garden accessories. With such an extensive product list, it was keen to offer an easy-to-reach platform, so it approached Brainvire to hire digital marketing experts to reach more customers and gain website traffic.
As a digital marketing company, the team took a close look at the website to identify flaws, then studied the gifting industry to understand customer perception and the journey on the site. After that thorough analysis, the team crafted a personalized plan of keyword analysis, paid ads, content marketing, and mobile-friendly solutions.
/ The approach
Design, architecture, and features, shipped as one program.
A site users can follow
The website was not well structured or user-friendly, so an on-page SEO strategy reworked the structure and attracted 111.26 percent more users and 162.86 percent more page views in two months.
The right terms, ranked
The brand struggled to optimize the right keywords, so an expert keyword strategy captured 30.69 percent organic traffic and cut the bounce rate 9.34 percent.
Clicks that convert
The existing paid campaign had loopholes, so effective paid campaigns and website optimization lifted ad clicks 168.42 percent and the ecommerce conversion rate 197.79 percent.
Engagement on the page
Irrelevant content kept customers from lingering on category and product pages, so dynamic content and SEO changes, with 216.45 percent better ad spend, drove a 554.68 percent rise in revenue.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
On-page SEO structure
The brand did not have a well-structured, user-friendly website. The team implemented an on-page SEO strategy that reworked the structure and attracted 111.26 percent more users and 162.86 percent more page views in two months.
Effective keyword use
The brand struggled to optimize the right keywords. The team built and executed an effective keyword strategy that acquired 30.69 percent organic traffic and decreased the bounce rate 9.34 percent.
Fewer conversions at higher cost
There were loopholes in the existing paid campaign. Effective paid campaigns and website optimization increased ad clicks 168.42 percent and ecommerce conversion rates 197.79 percent.
Poor customer engagement
Irrelevant content did not keep customers on category and product pages. Dynamic content and SEO changes, with 216.45 percent improved ad spend, led to a 554.68 percent rise in revenue.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Catalog
/03Product
/04Campaigns
/05Results/ The results
What changed, in numbers.
/ Next step
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