Home / Case Studies / Home Furniture Brand
/ Case Study · Retail
A Home Furniture Brand Paves Its Digital Way. 97% Growth in Organic Reach.
/ The engagement
A Digital Marketing Program for a New Store.
The client is a mid-century modern furniture and homeware brand that launched a new ecommerce site in November 2021 at affordable prices. To build recognition in a vast digital space, Brainvire ran a digital marketing program covering organic reach, higher conversions, social media engagement, and referral traffic, with A/B testing and UI changes to lift on-site engagement.
/ About the client
The client is a new-age, mid-century modern furniture and homeware brand that caters to everyone. It aims to reinvent homes quickly and delegate customers through its own essence. It had already worked with Brainvire on rebranding its parent company, and after that success it trusted Brainvire for the brand awareness of its latest site.
In November 2021, the client launched a furniture and homeware website to cater to every household at affordable prices. The new ecommerce site in a vast digital space needed online brand recognition, so Brainvire worked on essential digital marketing services for organic reach, higher conversions, social media engagement, and referral traffic.
/ The approach
Design, architecture, and features, shipped as one program.
Reach, earned
Generating organic traffic and free listings for a new site is tricky, so the team implemented the right SEO strategy on the targeted keywords to get the site to the top of search results.
Season, captured
The Dubai shopping festival season was the moment to convert, so the experts optimized the site with target keywords and ran campaigns to reach more customers during the season.
Brand, promoted
Social media is the most effective platform for brand engagement, so the team optimized the handles and promoted products with creative ideas to grow awareness.
Users, held
Low engagement raised the bounce rate, so A/B testing and UI changes made the site more user-friendly and kept visitors on the page.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Optimization for organic reach
For a new website, generating organic traffic, brand awareness, and free listings is tricky. After the site went live, the team implemented the right SEO strategy to gain organic reach for the targeted keywords and push the site to the top of search results.
Boost in conversions
The client wanted maximum conversions during the Dubai shopping festival season. The experts maximized the conversion rate by optimizing the site with target keywords and running marketing campaigns to reach more customers during the season.
Social media engagement
The client wanted to reach customers through social media for brand awareness. The team optimized the handles and promoted the products with creative ideas to grow engagement and awareness.
User engagement on-site
Low user engagement on the website raised the bounce rate. The team implemented A/B testing and UI changes that made the site more user-friendly and convenient, so visitors stayed longer.
/ Product screens
The delivered experience.
The interface people actually use.
/01Storefront
/02Category
/03Product
/04Campaign
/05Checkout
/06Screen 6
/07Screen 7/ The results
What changed, in numbers.
/ Next step
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