Frontrunners in Handicraft Industry Boost their Online Presence & Record an Increase in ROI after Partnering with Brainvire
About
A US based client, who is widely renowned as a leader in the world of paper crafting, strived to create a more direct connection with end-user customers-creating more prospects in their niche and deepen existing ones.
Project Highlights
Although the client’s business has grown from a niche concept to a rapidly growing one, it was flat-lined to determine the best way to improve their brand awareness and customer conversion. They were looking for digital marketing services providers with a proven track of record and a history of success. That’s when they reached out to Brainvire and approached for services. Our team knew that a customized marketing strategy is the perfect solution but the ingenuity was in how best to apply it.
The Challenges
- Bring Organic Traffic to the WebsiteThe client wanted to leverage from the increase in organic traffic
- Improve Brand VisibilityWhile our SEO efforts would pay-off in the long run, we knew client has to invest in paid social media campaign to drive engagement, impressions and reviews thereby maintaining the consistency of brand visibility.
- Increasing Conversion RatesMost often, a large number of businesses online spend so much of their time, money and resources attracting new visitors. This includes filling a form, requesting a demo, or exchanging several back-and-forth emails only to face a last minute crises and ultimately cancellation.
- Providing the ROI of Marketing ActivitiesProviding the ROI of Marketing Activities
At the start of our collaboration, we built a comprehensive keyword list as the foundation
of the upcoming strategies. Every step was focused on the end goal – to help client improve their
brand reach for the terms their prospects use the most during their searches.
We then created a customized SEO campaign that includes updating all Meta tags and image tags as
well as optimizing page content as per the competition in the industry and algorithmic requirements.
We also incorporated an expansive link building campaign to improve client’s authority in the industry.
Our work helped the client gain first-page presence for 30+ keywords and increase organic traffic by
31.95%.
Tech Stack
Google Analytics
Shopify Plus
FacebookAds
Google Ads
SpyFu
Result
Increased Organic Traffic
With a solid link building strategy, content optimization and a comprehensive analysis of backlinks, the client witnessed a twofold increase in the organic traffic to the website within a few months.Improved Brand Visibility
Our repeated efforts in exposing the brand to the target audience resulted in enhanced visibility.Increased SERP Rankings
Improved search presence led to higher SERP rankings on search enginesHigher Conversion Rates
High volume of Traffic ensued more sales
