A Handicraft Industry Leader Enjoyed Online Presence

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About Client

A US based client, who is widely renowned as a leader in the world of paper crafting, strived to create a more direct connection with end-user customers-creating more prospects in their niche and deepen existing ones.

About Product

Although the client’s business has grown from a niche concept to a rapidly growing one, it was flat-lined to determine the best way to improve their brand awareness and customer conversion. They were looking for digital marketing services providers with a proven track of record and a history of success. That’s when they reached out to Brainvire and approached for services. Our team knew that a customized marketing strategy is the perfect solution but the ingenuity was in how best to apply it.

before

The Challenges

before-ring

Bring Organic Traffic to the Website

The client wanted to leverage from the increase in organic traffic

At the start of our collaboration, we built a comprehensive keyword list as the foundation of the upcoming strategies. Every step was focused on the end goal – to help client improve their brand reach for the terms their prospects use the most during their searches. We then created a customized SEO campaign that includes updating all Meta tags and image tags as well as optimizing page content as per the competition in the industry and algorithmic requirements. We also incorporated an expansive link building campaign to improve client’s authority in the industry. Our work helped the client gain first-page presence for 30+ keywords and increase organic traffic by 31.95%.

Solution

The Challenges

Bring Organic Traffic to the Website

The client wanted to leverage from the increase in organic traffic

At the start of our collaboration, we built a comprehensive keyword list as the foundation of the upcoming strategies. Every step was focused on the end goal – to help client improve their brand reach for the terms their prospects use the most during their searches. We then created a customized SEO campaign that includes updating all Meta tags and image tags as well as optimizing page content as per the competition in the industry and algorithmic requirements. We also incorporated an expansive link building campaign to improve client’s authority in the industry. Our work helped the client gain first-page presence for 30+ keywords and increase organic traffic by 31.95%.

Improve Brand Visibility

While our SEO efforts would pay-off in the long run, we knew client has to invest in paid social media campaign to drive engagement, impressions and reviews thereby maintaining the consistency of brand visibility.

We went on board with aggressive paid media strategy that covered both Google and social media. We optimized all the campaigns with calculated bids and increased the paid revenue by 128.12%.

Increasing Conversion Rates

Most often, a large number of businesses online spend so much of their time, money and resources attracting new visitors. This includes filling a form, requesting a demo, or exchanging several back-and-forth emails only to face a last minute crises and ultimately cancellation.

Brainvire made sure our client don’t follow such practices and allow conversions to happen in real time. We targeted potential customers who are already looking for solutions with specific keywords. We made sure to educate their prospects who are still in the awareness stage by offering them informative content or the services that their competitors haven’t provided yet. The calls-to-action were made to be more compelling.

Bring Organic Traffic to the Website

The client wanted to leverage from the increase in organic traffic

Improve Brand Visibility

While our SEO efforts would pay-off in the long run, we knew client has to invest in paid social media campaign to drive engagement, impressions and reviews thereby maintaining the consistency of brand visibility.

We went on board with aggressive paid media strategy that covered both Google and social media. We optimized all the campaigns with calculated bids and increased the paid revenue by 128.12%.

Increasing Conversion Rates

Most often, a large number of businesses online spend so much of their time, money and resources attracting new visitors. This includes filling a form, requesting a demo, or exchanging several back-and-forth emails only to face a last minute crises and ultimately cancellation.

Result

Increased Organic Traffic
With a solid link building strategy, content optimization and a comprehensive analysis of backlinks, the client witnessed a twofold increase in the organic traffic to the website within a few months.
Improved Brand Visibility
Our repeated efforts in exposing the brand to the target audience resulted in enhanced visibility.
Increased SERP Rankings
Improved search presence led to higher SERP rankings on search engines
Higher Conversion Rates
High volume of Traffic ensued more sales

Client Testimonials

I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.

Mike Luhtanen

Founder - Creative LLC

152 Reviews

“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen

Founder, Creative LLC

6 months ago