A Pioneer in Online Diamonds & Gemstones Allies with Brainvire for Crafting an Intuitive Jewelry Interface

A leading online diamond and gemstone retailer in India with a global presence in 17 countries allied with Brainvire to craft a highly intuitive jewelry interface that will streamline the sales process of the diamond jewelry and augment the customer experience. The idea behind consulting the professional Interface Designers was to offer clear, concise, and responsive web portal.

Diamonds and Gemstones portal which pioneered the online business in the jewelry industry has been upgraded to a high-end user interface to promote sales. Brainvire is pushing their back limits to automate the processes and provide Diamond Market Leaders with outstandingly streamlined solutions.

Primarily, the client wished to redefine the customer shopping experience. So, they approached Brainvire to design an attractive platform where the admin user can add the jewelry designs, and the customers will pick the best product as per his choice. It also allows the client to keep pace with the latest buying trends bridging the gap between tech-savvy customers and the users. Moreover, it has also led to an increase in site visibility.

Mr. Chintan Shah, the CEO, and Founder of Brainvire Infotech Inc. shared his views on this strategic partnership "With the penetration of digital transformation, the diamond and jewelry enthusiasts and lovers have changed their shopping pattern. They are more hooked to web portals having an eye-grabbing user interface with a wide array of choices." Adding further he said, "Brainvire took the initiative to develop an enhanced interface, which will streamline the tracking process of the diamond lots in the system."

The diamond and jewelry industry is bracing up well to match the standards of the global market. The personalization and customization of jewelry have played a vital role in witnessing a growth of 16% CAGR in the global online jewelry market. In fact, Forbes has indicated that the jewelry market is estimated to increase by 5% every year during the next 5 years. In fact, according to a report of Economic Times, the online Indian Jewelry market is estimated to hit at $3.6 billion within the next three years. This is positive news for the entire industry.

Improving the interface will promote sales competition in the industry by offering better user experience, and eventually taking the industry forward.

Upscale the Shopping Experience with Updated Striking Features

  • The admin would add the jewelry and diamond product into the system's database. The customers thus get a plethora of choices to select the best design according to his preference.
  • An additional upgraded feature offering different mount inventories such as the necklace, bracelets, and earrings has been added into the system.
  • The customers can purchase these mounts at decent prices and view full transaction history.
  • The admin has the right to approve or cancel any order at his discretion.
  • The admin user can check the availability of inventory with the help of inventory status updated into the system.

About Brainvire

Brainvire is emerging as a market leader by offering cutting-edge solutions for mobile, and web e-commerce utilizing the leading technologies. With over 18 years of experience and more than 550 employee strength, it strives to create an appealing online presence in the market. Having successfully delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

Industry Tags:

  • Engagement

Subject Tags:

  • Diamond & Jewelry
  • eCommerce

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