Home / Case Studies / Who Has It
/ Case Study · Retail
Adobe Commerce Social Marketplace Development. Brands, Influencers, and Followers in One Place.
/ The engagement
A Social Marketplace on Adobe Commerce with Automated Commissions.
Who Has It set out to unite brands, influencers, and followers on one platform with direct website purchases and an interactive community. Brainvire used Adobe Commerce to build a synchronized marketplace with centralized backend operations, automated commission logic, Salesforce Marketing Cloud campaigns, fraud-tracked sample flows, and a headless mobile-first experience.
/ About the client
Who Has It was built to help brands and influencers stand out in a competitive digital landscape, on an ecosystem that thrives on cross-promotion and cross-branding. The client wanted a platform that unites brands, influencers, and followers and enables direct website purchases inside an interactive community.
Brainvire used its Adobe Commerce expertise to build a custom social marketplace with a synchronized community, centralized backend operations, and real-time insight. Alongside bringing influencers, brands, and followers onto one platform, the team enabled gift card promotion campaigns.
/ The approach
Design, architecture, and features, shipped as one program.
Calculated automatically
Commission logic between brands, influencers, and the platform was complex, so the team defined a commission structure and built an automated mechanism that calculates it from community purchases.
Campaigns that convert
The client wanted users to buy from the community, so the team integrated Salesforce Marketing Cloud for drip push and email campaigns and tracked 10-plus events from Adobe Commerce.
Sample fraud tracked
Sample collection fraud hurt trackability, so the team built a step-by-step sample purchase flow and split inventory management for sample products.
Headless and fast
Many users needed an omnichannel, mobile-first experience, so the team took a headless commerce approach with custom modules for performance across mobile and web.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Complex commission logic
The client wanted to simplify and automate commission logic between brands, influencers, and the platform. The team suggested a commission structure and built an automated mechanism that calculates commission from each user's community purchases.
Encouraging engagement and conversions
The client wanted to engage users and push them to buy from the community. Salesforce Marketing Cloud powers drip push and email campaigns, and the team tracked 10-plus events from Adobe Commerce.
Track fraud sample collections
The client needed better tracking of fraud sample collections and non-promotions. A step-by-step sample product purchase flow with split inventory management raised trackability and efficiency.
Mobile-first approach
With many user access points, the client wanted a mobile-first, omnichannel experience. A headless commerce approach with custom modules lifts performance across mobile and web and delivers a seamless mobile-first feel.
/ Product screens
The delivered experience.
The interface people actually use.
/01Marketplace
/02Brand Profile
/03Commissions
/04Campaigns
/05Mobile View/ The results
What changed, in numbers.
/ Next step
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