Building a Unified Social Marketplace for Influencers, Brands, and Followers with Adobe Commerce
Tech Stack
- Adobe Commerce
- Salesforce
- Stripe
About Client
Who Has It was established to aid brands and influencers in standing out in the high-competitive and evolving digital landscape. Its ecosystem thrives on cross-promotion and cross-branding. The client seeks to create a platform to unite brands, influencers, and followers, seamlessly enabling direct website purchases and fostering an interactive community.
About Product
Brainvire leveraged its expertise in Adobe Commerce to build a custom social marketplace for the client. We ensured a synchronized community with centralized backend operations and real-time insights and analysis. Along with bringing together influencers, brands, and followers on a unified platform, we also enabled gift card promotion campaigns.
Complex Commission Logic:
The client sought to simplify and automate their commission logic between brands, influencers, and their platform.
Brainers suggested a commission structure and built an automated mechanism to calculate commission for users based on their purchases from the community.
Solution
The Challenges
Result
- Automated Commission CalculationThe established commission structure and automated calculation mechanism provided the client’s users with seamless and simplified commission logic.
- User EngagementWith our Salesforce Marketing integration and targeted drip campaigns, the client could track events via Adobe Commerce and an overall good user engagement.
- Fraud ReductionOur sample product purchase flow and inventory management split for sample products improved the client’s trackability and efficiency in reducing sample collection frauds and non-promotions from influencers.
- Mobile-First ExperienceThe client boosted their mobile and web performance and provided a synchronized user experience with our headless commerce and a mobile-first approach.
Product Screens
Client Testimonials
They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLCPowered by Clutch
202 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
