Okapi’s Adobe Commerce Store
Redefined UI/UX and Performance for Okapi Using Hyva and Adobe Commerce
About Project
Okapi is a global online store offering mobile phones, tablets, headphones, batteries, and electronic accessories. Built on Adobe Commerce with a Hyvä frontend, it delivers a fast, modern shopping experience. The platform supports multi-store functionality, featuring country-specific catalogs, currencies, languages, and content, to ensure personalized experiences through localized homepages, product displays, and automatic redirection based on user location.
Global Online Store
BusinessNorth America
Location
Business Goal
Our goal was to stabilize and enhance Okapi’s newly launched Adobe Commerce website by resolving critical UI/UX issues that hindered usability and visual appeal. We aimed to deliver a modern, responsive, and intuitive design to boost user engagement. Beyond the frontend, our focus included implementing multi-store capabilities with country-specific catalogs, content, and redirection, while optimizing backend operations and providing ongoing support for long-term scalability.
Project Highlights
- Adobe Commerce development
- Hyvä frontend optimization
- eCommerce UI/UX enhancement
- Multi-store setup and localization
- eCommerce platform support and maintenance
Enhanced Features
Key Challenges
Delayed Client Feedback
Delayed client feedback slowed decision-making and impacted timely project execution.
Limited Client Involvement
Limited client involvement hindered progress on critical tasks and requirement finalization.
UI/UX Inconsistency
Inconsistent UI and poor PDP design led to low engagement and high bounce rates.
Performance Bottlenecks Identified
Slow page load times during peak hours affected user experience and conversions.
Our Solutions
Established Structured Communication and Feedback Process
We implemented a structured communication process by introducing regular check-ins and setting clear deadlines for feedback. Our team utilized project management tools to keep the client informed and aligned, ensuring that feedback was collected promptly before proceeding with any task. This streamlined communication helped reduce delays and fostered better collaboration throughout the project lifecycle.
Streamlined Client Collaboration Through Clear Timelines
We conducted targeted meetings focusing on high-priority tasks and established detailed timelines with clear deliverables. Our team outlined client responsibilities at each stage to minimize confusion and ensure the project moves forward smoothly. This proactive approach ensured tasks stayed on track and reduced back-and-forth delays caused by vague or late inputs.
Redesigned UI/UX for Better User Experience
We performed a comprehensive UI/UX audit specifically targeting the Hyvä-based frontend. Based on findings, we restructured the homepage and product detail pages to improve layout, design consistency, visual hierarchy, and responsiveness. Our enhancements have significantly improved the shopping experience, leading to increased engagement and lower bounce rates.
Enhanced Performance with Detailed Code Optimization
We conducted a full performance audit of the website, focusing on the Hyvä theme code and overall architecture. Our team identified areas that caused slow page loads and addressed code inefficiencies. These optimizations helped reduce bounce rates, improve load times, and enhance the overall user experience, especially during high-traffic periods.
Our Approach
We took a strategic approach by auditing the UI/UX, optimizing the frontend with Hyva standards, configuring backend elements, and ensuring seamless integration for a consistent and high-performing user experience.
Auditing
Optimization
Configuration
Integration
Technology Stack
Front-end Technologies
HTML
Tailwind CSS
Back-end Technologies
HTML
Tailwind CSS
Server/Cloud
HTML
Tailwind CSS
Database
HTML
Tailwind CSS
Project Management Tools
HTML
Tailwind CSS
Third-party Tools
HTML
Tailwind CSS
Framework
HTML
Tailwind CSS
Payment Gateway
HTML
Tailwind CSS
Key Results
Faster Client Communication
Streamlined communication reduced response time and improved coordination across all project phases.Accelerated Project Delivery
Faster implementation of design changes accelerated project progress and increased delivery efficiency.Improved Expectation Alignment
Improved alignment with client expectations ensured smoother execution and minimized rework.Boosted User Engagement
Enhanced design and performance reduced bounce rates and boosted mobile conversions during peak traffic periods.
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