• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

Established in 1912, Texas’ largest energy delivery company has been a steadfast ally to Lone Star State residents. Focusing on innovation in the 21st century, the company continuously prioritizes its customers’ well-being. Advocating for reliable energy and outstanding service, the company collaborates closely with the Public Utility Commission of Texas and the Electric Reliability Council of Texas to ensure a robust energy infrastructure that meets current and future needs.

  • Largest Energy Delivery Company in Texas

    Business
  • North America

    Location

Business Goal

The Electric Delivery Company aimed to redevelop its operational workflows by implementing Adobe Workfront. The objective was to elevate efficiency while creating a modern user interface. By enhancing user experience, the company sought to reduce operational bottlenecks and ensure effortless navigation. The focus was also on designing a robust architecture that simplified integrations for future enhancements, ultimately fostering stronger customer engagement with a sleek and efficient platform.

Project Highlights

  • Workflow Management Optimization
  • Advanced Analytics Implementation
  • Adobe Workfront Implementation Services
  • SEO Capabilities Enhancement
  • Marketing Automation Integration
  • User Experience Refinement
Portfolio

Enhanced Features

We upgraded the company's operational platform by designing a contemporary UI, boosting user engagement, and constructing a smooth architecture for improved scalability and third-party integration.
UI UX Mobile

Key Challenges

Asset Management Optimization

Struggled to organize assets, maintain metadata consistency, and ensure seamless accessibility.

Scalable Architecture

Redefining architecture for scalability, flexibility, and seamless third-party integration.

Seamless User Experience

Enhancing user experience while ensuring smooth performance across multiple devices.

Modern UI Design

Designing a modern UI that strengthens brand identity and ensures seamless responsiveness.

Our Solutions

We optimized asset management through structured metadata, AI tools, and integrated features, improving organization, retrieval, and overall digital experiences.
Optimized Product Information Retrieval

Optimized Product Information Retrieval

Our team established structured metadata frameworks, automated asset tagging, and version control in Adobe Workfront to improve asset management. Utilized AI-driven tools for efficient organization, quicker search capabilities, and enhanced workflows. Introduced collaborative features and defined governance policies, boosting accessibility and ensuring assets are optimized for marketing, branding, and operations efficiency.

Enhanced Category Structure Design Strategy

Enhanced Category Structure Design Strategy

We revamped the framework by integrating modular components and scalable infrastructure. We also improved workflows to facilitate seamless integration with third-party services, greatly boosting performance and flexibility. This redesign allowed for dynamic content delivery and tailored user experiences across different platforms.

Smooth Integration Platform Integration

Smooth Integration Platform Integration

Transformed the operational platform with a contemporary, user-friendly design that greatly enhanced the user experience. Improved performance and incorporated seamless functionalities. Upgrades to personalization were implemented, while content management was streamlined for greater ease of use.

Incorporated Third-Party API for the Product Display

Incorporated Third-Party API for the Product Display

Reimagined a contemporary and attractive user interface that reflects the brand’s identity, significantly improving user engagement. Emphasized responsive design, easy navigation, and uniformity across multiple devices.

Our Approach

We implemented these methods to create an efficient operational platform that offers an intuitive, efficient, and user-friendly experience.

Audited

Audited

Conducted a thorough audit to identify gaps, optimize assets, and enhance metadata consistency.
Redesigned

Redesigned

Revamped the UI/UX for a modern, user-centric experience, ensuring brand consistency and responsiveness.
Optimized

Optimized

Enhanced performance with efficient caching, streamlined workflows, and facilitated faster content delivery.
Implemented

Implemented

Applied SEO best practices and advanced analytics to boost visibility and improve user engagement.

Technology Stack

Front-end Technologies

JavaScript

JavaScript

Back-end Technologies

JavaScript

JavaScript

Project Management Tools

JavaScript

JavaScript

Monitoring Tool

JavaScript

JavaScript

Key Results

  • Faster Asset Retrieval

    Achieved 40% faster asset retrieval and reduced workflow bottlenecks by 30% for seamless operations.
  • Reduced Development Time

    Optimized architecture led to a 35% reduction in development time, enhancing project efficiency.
  • Increased User Engagement

    Observed a 25% increase in user engagement post-redesign, improving interaction and customer satisfaction.
  • Enhanced Brand Recognition

    Modern UI redesign boosted brand recognition by 20%, strengthening identity and market presence.
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Launch your operational transformation with Adobe Workfront today!

Launch your operational transformation with Adobe Workfront today!

Transform your business by using an Adobe platform now for seamless user interactions!

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