Brainvire to Ignite Africa’s Fuel Retail with Puma Energy: A Massive Digital Transformation Across 12 Countries

Brainvire, a global leader in digital transformation and enterprise resource planning (ERP) solutions, recently announced a landmark partnership, integrating a vast, Odoo-based retail solution for Puma Energy. This colossal project, spanning over 1000+ fuel stations and convenience stores across 12 countries in Africa, marks a pivotal moment in the energy sector’s digital evolution, solidifying Brainvire’s position as a leading Odoo Gold Partner and a powerhouse in large-scale Odoo implementation services.

Puma Energy, a Fortune 500 global energy leader, provides essential energy access across Latin America and Africa through its extensive network of retail fuel pumps, lubricants, and convenience stores while also expanding into transition fuels. Recognizing its fragmented Point-of-Sale (POS) systems and the growing need for digital efficiency, Puma Energy sought a robust, centralized solution. This aligns perfectly with the rapid digital transformation sweeping Africa’s industrial and retail sectors, driven by increasing smartphone penetration and the surge in mobile money payments, which necessitate integrated digital solutions for evolving fuel stations and convenience stores. The project directly addresses these trends by implementing a unified, cutting-edge system.

Puma Energy approached Brainvire, renowned as one of the best Odoo partners for POS implementations, to centralize its complex operations. The challenge was immense: integrating disparate systems across vast geographies and handling complex hardware integrations. Furthermore, there was a critical need for a sophisticated loyalty program to identify and engage the right customers.

Brainvire rose to the challenge with a revolutionary Odoo-based ecosystem. This massive rollout will feature a unified retail POS system using Odoo tailored explicitly for Puma Energy’s convenience stores to manage sales, inventory, and operations. Furthermore, it will extend to Odoo POS for attendants at fuel stations, empowering them with dedicated POS functionality to streamline fuel transactions and enhance service efficiency directly at the pump, ensuring seamless Odoo POS integration for fuel station operations. A crucial element will be the Odoo POS integration with the DOMS Fore Court Controller, which enables real-time communication with the fuel pumps for accurate fuel readings and precise petrol pump billing with Odoo, ultimately powering sophisticated Odoo fuel retail automation. 

Complementing these retail operations will be a cutting-edge customer loyalty app in FlutterFlow, designed to create a compelling customer experience. This app will benefit from deep Odoo loyalty program integration, managing the orchestration of customer loyalty programs for an omnichannel experience. Beyond the POS, the solution integrates comprehensive backend operations for procurement, inventory management in Odoo POS, accounting, marketing, and even e-learning, supporting specialized operations such as onsite kitchen recipe management. This will further be enhanced by Odoo barcode scanning POS, integrated with existing hardware, for efficient C-Store processes.

“This is not just a project; it’s a monumental digital transformation for Puma Energy and a testament to the power of Odoo,” exclaimed Chintan Shah, CEO of Brainvire. “In a region as dynamic and diverse as Africa, delivering a unified, scalable, and resilient retail solution across over 1000 fuel stations and convenience stores, handling complexities like mobile money payments and forecourt integration, is an incredible feat. This collaboration underscores the critical importance of robust digital document management and integrated ERP systems in energizing communities and driving socio-economic growth, directly addressing the evolving needs of the global energy landscape.”

What makes this project truly unique is the integration of the Fore Court POS within the Odoo ecosystem. This end-to-end automation, spanning procurement, inventory, accounting, and even onsite kitchen manufacturing (recipe management), is set to provide Puma Energy with unprecedented centralized control and real-time insights—a rarity in such a large-scale, multi-country deployment.

The expected outcome is significant. The Odoo rollout across 12 countries in Africa for multiple fuel retail sites and stations will leverage Odoo as a POS solution for convenience stores and fuel, demonstrating unparalleled expertise. The integration of advanced features, including precise Odoo POS for pump attendants and smart Odoo barcode scanning POS, will mark a new era of efficiency for Puma Energy. The initial challenges of hardware integration, ensuring accuracy in cost per petrol filling, rigorous testing in diverse digital environments, and integrating multiple payment gateways will be successfully overcome, enabling a seamless transition.

Brainvire’s unparalleled capabilities as Odoo ERP certified partners are showcased through this strategic partnership, delivering a complex, enterprise-level solution that drives efficiency and enhances customer experience for a Fortune 500 company in high-growth markets. This will solidify Puma Energy’s position as a forward-thinking energy provider with a digital infrastructure ready for future expansion and innovation.

To learn more about Brainvire’s Odoo partnership capabilities across industries and geographies, visit www.brainvire.com/odoo-partner