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AI Platform to Boost Retail Business and Enhance Customer experience
Tech Stack
Angular- AWS
- Bootstrap
- CSS 3
- HTML
- Java
- JavaScript
- Jira
- MongoDB
- MySQL
- PHP 5
- ReactJs
- Shopify Plus
- WordPress
About Client
HumaneAI Net is a European visionary who aims to enhance human capabilities and empower society to combat the challenges of an interconnected, globalized world. The client wants to take the AI revolution to a point where AI technology proves helpful for the community in general and individuals in particular. The company approached us to avail our Retail IT Solutions. They wanted us to create an AI-based platform that helps retailers track every aspect of a customer’s journey and make better decisions.
About Product
Our experts developed a custom design AI Analytics platform that complements the needs of modern retailers. The platform can simulate customer journeys across a website, tracking everything from page visits to a simple scroll or click. In addition, the platform can be integrated with multiple data sources, further used to segment users based on predefined categories. The reports generated have helped businesses to refine their strategy and make good decisions.
Capturing Complex User Behavior Data
Recording such a vast expanse of data for websites belonging to diverse geographical locations was a task in itself. Moreover, the information had to be stored to serve as the basis for segregating users into specific groups.
Our experts created a solution that captures crucial user behavior metrics like which words were used to look for a specific product, how many times a user visited a particular page, and how much time they spent on every page they visited. In addition, the platform also captures vital data about product pages, landing pages, and shopping carts. In short, the solution tracks the smallest aspects of user behavior.
Solution
The Challenges
Result
- Central Access for Crucial Web AnalyticsThe website owner can access all vital stats that determine user behavior mapping in one place. It saved a good deal of the retailers’ time to access these stats using several tools earlier.
- Bird’s Eye View of Crucial DataIn addition to helping in the segmentation of users based on pre-defined parameters, an admin could have a bird’s eye view of all the user groups in general and an individual in particular.
- Ease of ManagementWebsite owners can easily configure the standalone plug-in from the dashboard, start capturing details in real-time with the additional feature to enable or disable this tracking at any time.
- Fruitful Business DecisionsAnalyzing the data with the help of graphs and charts saves time and makes it easier to make a comparison with previous months. It immensely helps decision-makers in creating an effective strategy for their website.
Product Screens
Client Testimonials
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Mike Luhtanen
Founder - Creative LLCPowered by Clutch
181 Reviews“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
