AI Platform to Boost Retail Business and Enhance Customer experience
About
HumaneAI Net is a European visionary who aims to enhance human capabilities and empower society to combat the challenges of an interconnected, globalized world. The client wants to take the AI revolution to a point where AI technology proves helpful for the community in general and individuals in particular. The company approached us to avail our Retail IT Solutions. They wanted us to create an AI-based platform that helps retailers track every aspect of a customer’s journey and make better decisions.
Project Highlights
Our experts developed a custom design AI Analytics platform that complements the needs of modern retailers. The platform can simulate customer journeys across a website, tracking everything from page visits to a simple scroll or click. In addition, the platform can be integrated with multiple data sources, further used to segment users based on predefined categories. The reports generated have helped businesses to refine their strategy and make good decisions.
The Challenges
- Capturing Complex User Behavior DataRecording such a vast expanse of data for websites belonging to diverse geographical locations was a task in itself. Moreover, the information had to be stored to serve as the basis for segregating users into specific groups.
- Integration with the AI EngineIntegrating data with artificial intelligence engines and sharing it across platforms was challenging.
- Shopify Standalone Plug-in DevelopmentDeveloping an all-inclusive plug-in to track the key metrics and ensure easy integration with a retailer’s website called for taking several metrics into account.
- Intuitive Dashboard CreationCreating an analytical dashboard that shows overall website performance with the help of graphs and charts required working on several grounds.
Tech Stack
Shopify Plus
AWS
MySQL
HTML
Java
Bootstrap
PHP
ReactJs
Jira
Angular
MongoDB
JavaScript
CSS 3
WordPress
Result
Central Access for Crucial Web Analytics
The website owner can access all vital stats that determine user behavior mapping in one place. It saved a good deal of the retailers’ time to access these stats using several tools earlier.Bird’s Eye View of Crucial Data
In addition to helping in the segmentation of users based on pre-defined parameters, an admin could have a bird’s eye view of all the user groups in general and an individual in particular.Ease of Management
Website owners can easily configure the standalone plug-in from the dashboard, start capturing details in real-time with the additional feature to enable or disable this tracking at any time.Fruitful Business Decisions
Analyzing the data with the help of graphs and charts saves time and makes it easier to make a comparison with previous months. It immensely helps decision-makers in creating an effective strategy for their website.
