An AI-Based Automated Loan Process Redefined Customer Experience for IIFL Customers
Tech Stack
- AI/ML
- Android
- IOS
About Client
IIFL is a prominent non-banking financial institution that offers a variety of mortgage and loan services. They offer microfinance, gold loans, home and business loans against property to SMEs. IIFL is an independent full-service institution with 2,372 branches in over 500 cities.
About Product
Our developers created a mobile app that allowed IIFL’s customers to experience a flawless loan journey. The team redesigned the application that allowed customers to track their existing loans, obtain account statements, and many more services. Our developer created a loan app.
Biometric authentication
Customers need a secure app to protect their financial details.
Brainvire’s experts implanted biometric authentication in the mobile app. This ensured data privacy. Customers can login securely with face identification, fingerprint, or mPIN.
Solution
The Challenges
Result
- 5 million+ active usersBrainvire’s team made necessary changes in the app. During COVID-19, these changes helped improve customers’ loan journeys and IIFL gained over 5 million active users.
- Over 150 million of loan amountIIFL has gained over 150 million of loan amount to be managed. With a redesigned customer journey and improved app, customers spend more time on the app. This boosted cross sell and upsell activities.
- Reduction in footfall at branchesDuring the pandemic, the app helped customers to learn about their loan amounts, transactions, details, and other activities. 68% reduction of footfall at the branches was observed with this redesigned app.
- 39% fewer support ticketsIIFL staff received almost 39% fewer support tickets with this new app.
Product Screens
Client Testimonials
If any urgent needs arise, I can count on them to take care of things. Their deliverables are reliable thanks to vigorous QA testing. They are communicative, flexible, and willing to evolve to meet changing needs.
Vaibhav Gupta
Manager - IIFLPowered by Clutch
202 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
