Home / Case Studies / Blushnow
/ Case Study · Beauty & Wellness
Automated Functions That Boost a Beauty Platform. On-Demand Hair and Makeup, Booked in Taps.
/ The engagement
An On-Demand Beauty Platform with Automated Scheduling.
Blushnow connects skilled beauty professionals with time-constrained clients through a mobile-responsive website and iOS and Android apps. Brainvire added automated appointment reminders, mass scheduling, Google Calendar sync, live professional status updates, and configurable login pop-ups, with seamless Stripe payments for a hassle-free beauty experience.
/ About the client
Blushnow aims to connect beauty service professionals with time-constrained clients. Its leadership draws on over two decades in the beauty industry, and the USA-based brand's expertise in world-class service and employee development positions it to excel in the gig economy.
Blushnow is a one-stop destination for hair and makeup delivered by skilled beauty professionals. The mobile-responsive website and apps offer on-demand services, so users browse services, book appointments, pick dates and time slots, explore provider profiles and ratings, apply promo codes, and pay through Stripe.
/ The approach
Design, architecture, and features, shipped as one program.
Two days ahead
Users needed advance warning of an appointment, so the team automated an email that reaches them 48 hours before their scheduled time.
Many at once
The client required mass appointment scheduling, so the platform books appointments in bulk and syncs the dashboard schedule with Google Calendar.
On the way or late
Users were left guessing, so a professional now posts a status update on the dashboard when running late or on the way.
Pop-up on their terms
A default pop-up showed on every login, so the team made it configurable, letting the client keep the content relevant and control when it appears.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Timely appointment reminders
Users should receive an email 48 hours before their appointment. The team built automated email functionality so the user gets the reminder 48 hours before the scheduled appointment time, exactly as required.
Mass appointment scheduling
The client required mass appointment scheduling. The platform now books appointments in bulk, and the client can synchronize the dashboard schedule with their Google Calendar.
Professional status updates
Users wanted to know when a professional was on their way or running late. The professional can now provide status updates on the dashboard, so the user knows if they are late or on the way.
Configurable login pop-up
A default pop-up displayed whenever a user logged in. The team made the feature customizable, so the client keeps the content relevant and controls when the pop-up appears.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Services
/03Booking
/04Schedule
/05Payment/ The results
What changed, in numbers.
/ Next step
Ready for a redesign like this on your platform?
A 30-minute working session with a Brainvire architect: your current stack, your constraints, and where a rebuild actually pays off. No sales deck.
Book a Working Session →Cookies on this site
Essential cookies are always on. They keep the site secure and make forms work.
We also use Google Analytics and Microsoft Clarity to see how the site is used. We only turn these on if you accept.