Brainvire Redefines the Automotive Buying Journey for TireEx with High-Impact Digital Transformation Launch

Brainvire, a global leader in digital transformation and a top-tier ecommerce customization company, has officially announced the successful go-live of the newly redesigned and highly customized online store for TireEx. 

This enterprise-level project marks a significant milestone in the Middle Eastern automotive retail sector, specifically targeting the Saudi Arabian market. By merging advanced ecommerce website development with complex service-center-based logic, the collaboration has created a "phygital" experience that bridges the gap between online tire purchasing and professional offline installation.

The automotive aftermarket in the Middle East is currently witnessing a rapid shift toward digital-first consumer behavior, and TireEx is at the forefront of this evolution. Recognizing the need for a more robust platform, the company sought Brainvire’s custom ecommerce development services to replace fragmented legacy flows with a unified WordPress and WooCommerce-based solution.

The primary challenge was not just selling a product but integrating a complex service layer that allows customers to select tires and simultaneously book installation at one of many professional service centers across the Kingdom.

To solve this, Brainvire deployed sophisticated service center logic eCommerce solutions. The technical team focused on intense ecommerce backend customization to ensure that when a customer selects a specific tire brand, such as Michelin, Bridgestone, or Continental, the system automatically filters and displays the nearest available service centers. 

This was made possible through an advanced ecommerce Google Map integration, allowing users to visualize installation points in real-time. To further reduce friction, an ecommerce checkout customization service was implemented, enabling a multi-step process where customers can choose between home installation or service center visits, while also selecting flexible payment options like Tabby and Tamara through a seamless payment gateway integration service.

The success of the platform was immediate. Since the midnight launch in KSA, for which the Brainvire team stretched overnight to ensure a flawless deployment, the website has already successfully processed over 3,000 orders. 

This high volume of transactions right out of the gate demonstrates the scalability and reliability of the custom online store development. The new system doesn't just look better; it functions with a level of operational efficiency that aligns perfectly with TireEx’s business model of offering trusted brands with local warranties and exceptional support.

“The current trend in global retail is no longer just about the transaction; it is about the integration of service and experience into the digital journey,” said Chintan Shah, CEO of Brainvire. “As we enter 2026, we are seeing a 'Service-as-a-Product' shift where consumers expect the entire lifecycle~ from discovery and payment to physical fulfillment~ to be managed through a single, secure portal. Our work with TireEx exemplifies this trend, particularly in the automotive sector, where we have moved beyond simple product listings to create a comprehensive digital ecosystem that prioritizes local service accessibility and payment flexibility.”

By choosing to hire an ecommerce development company with deep expertise in ecommerce platform customization, TireEx has solidified its reputation as a customer-centric brand. The project, completed within a strict 3-4 month timeline, utilized consistent check-ins and the client’s preferred project management systems to ensure every milestone was met on time. The result is a future-ready platform that reduces user friction and supports the long-term scalability of TireEx as they continue to lead the tire retail industry in Saudi Arabia.

Following the successful go-live, the client expressed their satisfaction with the outcome, commending the team for their immense effort and dedication throughout the building and refinement of the digital environment. They also highlighted how the team’s continued support and meticulous attention to detail were instrumental in the project’s success.

Visit https://www.brainvire.com/ to discover how Brainvire can architect a high-performance, service-integrated digital flagship for your brand.