Categories : All, Case Study, Retail / E-commerce
About Client
Client is a commercial grade bounce houses and equipment supplier providing inflatables, tables, chairs, party tents, party and inflatable accessories, floor dryers and close outs. The company is supplying premium quality water slide inflatables, wedding and party tents and bounce houses since 25 years. They also sell entire gamut of inflatables and tents including bounce house inflatables, water slide inflatables, pole tents and frame tents in all sizes.
Business Challenges
The client wanted to expand their business reach and hence, thought of selling their broad range of products online through ecommerce store. They also required a comprehensive CRM solution integrated with their ecommerce store so that their entire business process right from placing order inquiry to customer payments, representative commission calculations to reports generation everything can be carried out efficiently and easily through a smooth automated workflow rather than manually.
Solution
Understanding the client’s need to create online presence for their business, Brainvire team developed an inclusive Magento ecommerce store that allowed client to easily promote and manage their wide range of products and categories right from the user-friendly admin panel.
Considering the significance of great customer experiences, the ecommerce store was built to offer easy online payment methods, convenient one step-check out process and currency conversion that enabled customer to view the prices in currency relevant to them.
Cart2quote Extension Integration:
The cart2quote extension was integrated to enable efficient management of the entire quote to order generation process right from placing order inquiry by customer to confirmation of the order including assigning of order inquiry to representative, representative approaching the customer for price negotiation, sending proposal to customer with revised product amount with shipping charges, discounts etc., and much more.
OroCRM Implementation:
A bespoke B2B CRM solution was provided for better ecommerce store and customer relationship management. This allowed for centralized management of customer and overall business data, tracking statistics like conversions, response rates and abandoned carts, report generation for sales and other business processes for easy analysis and improved decision making to optimize business for better profits.
Features
- Enable customers to send quote requests for single or multiple products
- Assign quote to sales representative directly or by backend administrator
- View list of quotes assigned to representative along with customer and product details
- Add discounts to quotation, calculate the order amount and send proposal to the customer
- Keep track of existing quotations, their status, incoming quote requests and pending proposals
- Send follow-ups and auto reminders of quotes to customers and sales representatives when set date expires
- Calculate price and send quotes automatically to customers after request is placed
- Complete quote management including new quote creation, change, resend or convert quotes to orders from backend
- Automated notification sent to customer, sales representative and admin on order confirmation
- Multiple payment options including partial payment, payment via PayPal, Amazon Checkout, Authorized.net and Get Financing
- Commission calculation for representatives based on order amount
- View commission reports and filter reports by date selection, representatives and commission status
- Marketplace integration to enable client sell out their products easily on Amazon and eBay
- Collection and centralized management of customer information across channels like marketplace, ecommerce store, social media, emails etc.
- Performance analysis of all stores and channels of business
- Tracking conversions, response rates, cart size, customer behaviors etc., for improved business decisions
- Generating custom reports related website revenues, sales force pipeline, conversion rates, customers, representative inquiries, representative wise orders, overall inquiry and orders and commissions.
- Currency conversion extension integration to enable the prices on the store to be displayed in currency relevant to customers
- One step check out process and sending email notification to reduce abandoned cart ratio
Result
- Easy product selling and enhanced business reachability with online presence
- Easy to upload and manage huge number of products through Magento ecommerce store
- Great customers buying experiences through multiple and online payment options, single step check out and currency conversions
- Easy creating, sending and managing quotes through comprehensive quotation management solution
- Improved decision making through eCommerce statistics tracking from OroCRM
- Improved sales through easy identification of leads
- Reduced abandoned cart ratio through personalized and targeted email campaigns
- Easy synchronization of products listing and orders from marketplace