B2B & B2C Ecommerce Solution with OroCRM Integration for Inflatables Supplier
Categories : All, Case Study, Retail / E-commerce
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Categories : All, Case Study, Retail / E-commerce
Client is a commercial grade bounce houses and equipment supplier providing inflatables, tables, chairs, party tents, party and inflatable accessories, floor dryers and close outs. The company is supplying premium quality water slide inflatables, wedding and party tents and bounce houses since 25 years. They also sell entire gamut of inflatables and tents including bounce house inflatables, water slide inflatables, pole tents and frame tents in all sizes.
The client wanted to expand their business reach and hence, thought of selling their broad range of products online through ecommerce store. They also required a comprehensive CRM solution integrated with their ecommerce store so that their entire business process right from placing order inquiry to customer payments, representative commission calculations to reports generation everything can be carried out efficiently and easily through a smooth automated workflow rather than manually.
Understanding the client’s need to create online presence for their business, Brainvire team developed an inclusive Magento ecommerce store that allowed client to easily promote and manage their wide range of products and categories right from the user-friendly admin panel.
Considering the significance of great customer experiences, the ecommerce store was built to offer easy online payment methods, convenient one step-check out process and currency conversion that enabled customer to view the prices in currency relevant to them.
Cart2quote Extension Integration:
The cart2quote extension was integrated to enable efficient management of the entire quote to order generation process right from placing order inquiry by customer to confirmation of the order including assigning of order inquiry to representative, representative approaching the customer for price negotiation, sending proposal to customer with revised product amount with shipping charges, discounts etc., and much more.
OroCRM Implementation:
A bespoke B2B CRM solution was provided for better ecommerce store and customer relationship management. This allowed for centralized management of customer and overall business data, tracking statistics like conversions, response rates and abandoned carts, report generation for sales and other business processes for easy analysis and improved decision making to optimize business for better profits.
