
Your browser is not supported
To view this content, please use one of the following latest browser
As the B2B2C website is a loyalty program based on point system, the entire range of products are converted and evaluated on points instead of currency. Managing such long-chained and pre-defined hierarchy (country-brand-category-customer) and assigning points to customers dynamically in a manner such that it does not exceed the uppermost hierarchy boundaries was quite complex and challenging.
Your browser is not supported
To view this content, please use one of the following latest browser