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A B2B & B2C Marketing Solution for Automotive Industry!

A B2B & B2C Marketing Solution for Automotive Industry!

Tech Stack

  • CSS 3
    CSS 3
  • HTML5
    HTML5
  • jQuery
    jQuery
  • JS
    JS
  • MySQL
    MySQL
  • PHP 5
    PHP 5

About Client

Witnessing immense growth potentials of tire industry in the automotive segment, it’s getting difficult for a business to maintain multiple operations and inventory in an offline manner. In order to surpass such complexity, a UAE based leading automotive firm approached Brainvire to develop various multi-lingual B2B and B2C portals that facilitate them to manage entire business operations as per different marketplaces. The client is one of the dominating brand and a leading exporter of tires, lubricants, and batteries that operates internationally to cater the needs of millions of people in the automotive industry.

About Product

When it comes to B2B2C business, it’s quite essential to express your gratitude towards your most loyal and valuable customers that continued to trust your business since years. Keeping this in mind, the client launched a new website as a loyalty program to greet loyal customers that boost them to keep continuing their trust in the business. It’s a complete B2B2C marketplace based on a point system where customers are allowed to place their order and make multiple purchases of products that are less than or equivalent to the assigned credit points. Besides this, the website also notifies users with various information like purchase history, overall budget of points, redeemed points and so on.
before

The Challenges

before-ring
Point Cycle Dependency Management

As the B2B2C website is a loyalty program based on point system, the entire range of products are converted and evaluated on points instead of currency. Managing such long-chained and pre-defined hierarchy (country-brand-category-customer) and assigning points to customers dynamically in a manner such that it does not exceed the uppermost hierarchy boundaries was quite complex and challenging.

Point Cycle Dependency Management
Having in-depth experience in the e-commerce development, our developers overcame this challenge by implementing a smart and custom business logic that manages entire point assignment hierarchy in an efficient manner.

Solution

The Challenges

Point Cycle Dependency Management
As the B2B2C website is a loyalty program based on point system, the entire range of products are converted and evaluated on points instead of currency. Managing such long-chained and pre-defined hierarchy (country-brand-category-customer) and assigning points to customers dynamically in a manner such that it does not exceed the uppermost hierarchy boundaries was quite complex and challenging.

Having in-depth experience in the e-commerce development, our developers overcame this challenge by implementing a smart and custom business logic that manages entire point assignment hierarchy in an efficient manner.

Point Cycle Dependency Management

Result

  • Retain Customers
    Development of a loyalty-based program in form of B2B2C marketplace retained customers to a great extent.
  • Improved Business Productivity
    A cohesive and automated system developed to conduct various marketing activities for loyal customer base eliminated manual process and thus improved business productivity to a great extent.
  • Boost Revenue Stream
    Initiating loyalty program to great trustworthy customers retained more customers and thus boost business revenue stream.
  • Enhanced Customer Satisfaction
    Implementation of loyalty program results in enhanced custom-base and established customer satisfaction.

Client Testimonials

Mike Luhtanen
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Mike Luhtanen
Founder - Creative LLC
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152 Reviews

“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen
Founder, Creative LLC
5
5 months ago
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4.97/5 (203)