A B2B & B2C Marketing Solution for Automotive Industry!

About Client

Witnessing immense growth potentials of tire industry in the automotive segment, it’s getting difficult for a business to maintain multiple operations and inventory in an offline manner. In order to surpass such complexity, a UAE based leading automotive firm approached Brainvire to develop various multi-lingual B2B and B2C portals that facilitate them to manage entire business operations as per different marketplaces. The client is one of the dominating brand and a leading exporter of tires, lubricants, and batteries that operates internationally to cater the needs of millions of people in the automotive industry.

About Product

When it comes to B2B2C business, it’s quite essential to express your gratitude towards your most loyal and valuable customers that continued to trust your business since years. Keeping this in mind, the client launched a new website as a loyalty program to greet loyal customers that boost them to keep continuing their trust in the business. It’s a complete B2B2C marketplace based on a point system where customers are allowed to place their order and make multiple purchases of products that are less than or equivalent to the assigned credit points. Besides this, the website also notifies users with various information like purchase history, overall budget of points, redeemed points and so on.

How we did it ?

Point Cycle Dependency Management

Dynamic Report Generation

Dynamic Point Allocation

Managing Multiple Sessions

Challenge: Managing Point Assignment Dependency

As the B2B2C website is a loyalty program based on point system, the entire range of products are converted and evaluated on points instead of currency. Managing such long-chained and pre-defined hierarchy (country-brand-category-customer) and assigning points to customers dynamically in a manner such that it does not exceed the uppermost hierarchy boundaries was quite complex and challenging.

Solution:

Having in-depth experience in the e-commerce development, our developers overcame this challenge by implementing a smart and custom business logic that manages entire point assignment hierarchy in an efficient manner.

Challenge: Real-time Report Generation

Generating multiple dynamic reports like overall point budget, annual purchase report, highest and lowest selling products based on real-time information was indeed difficult.

Solution:

Brainvire holds the team of skilled and expert developers that have the immense experience to overcome development issue in a robust and seamless manner. By applying various filters and invoking database query, our development team managed to generate customized runtime report in an efficient manner.

Challenge: Dynamic Allocation of Points

Converting product price into corresponding points, dynamically assigning those points to each product, and displaying it to the user was quite complex.

Solution:

Our developers managed to overcome this scenario by implementing a customized business algorithm that converts all the product price dynamically into the corresponding points. Thus, instead of products price, points are showcased to the users in the front-end.

Challenge: Managing Customer Information across Multiple Session

Switching between multiple customer’s accounts and managing their operations simultaneously within a session was quite challenging.

Solution:

Brainvire is one of the best software development companies that encourage out-of-the box solutions irrespective of industry and realms. Their skilled and domain-experienced developers smartly managed to overpower this difficulty with the help of customer_logout_after () event, which instead of ending a session, drags the session in the background, switches tab to another session, resumes the session, and thus manages the scenario in an efficient manner.

Result

Retain Customers

Development of a loyalty-based program in form of B2B2C marketplace retained customers to a great extent.

Improved Business Productivity

A cohesive and automated system developed to conduct various marketing activities for loyal customer base eliminated manual process and thus improved business productivity to a great extent.

Boost Revenue Stream

Initiating loyalty program to great trustworthy customers retained more customers and thus boost business revenue stream.

Enhanced Customer Satisfaction

Implementation of loyalty program results in enhanced custom-base and established customer satisfaction.

Client Testimonials

Mr. Craig Agranoff

The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.

Mr. Clarke Verdel

Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficiently and they unburden me from the actual time management.

Mr. Matthew

We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.