U.A.E’s Largest Electronic Retailer Expands Its Global Outreach and Enhances Customer Experience with Brainvire
About
With a history of over 3 decades of business behind them, the client is a household name in the electronics market. Currently spread across 85 countries around the globe, their extensive range of deliverables covers over 1500 products in consumer electronics, entertainment products, home appliances, white goods, lighting products, and personal care gadgets. They roped in Brainvire for a robust B2C solution to serve a larger customer base.
Project Highlights
The B2C solution was designed by Brainvire’s Magento team to provide an uncompromising shopping experience to buyers. It is programmed with multi-currency support (including AED, SAR, KWD, QAR, OMR, and BHD) and will expand the client’s presence to several countries such as UAE, KSA, Kuwait, Qatar, Oman, and Bahrain. The multi-source inventory (MSI) feature improved the client’s operational efficiency by managing inventories across multiple physical locations, all within the Magento admin. They can now manage stock in various locations, from their warehouses to shop windows, while handling stock creation and aggregation. In addition, the Magento instance is integrated with SAP for the enhanced efficiency of all business processes.
The Challenges
- SAP ERP IntegrationTo decide which approach should be chosen for SAP ERP integration.
- Multi-Source Inventory (MSI)This feature was needed to manage inventory across multiple physical locations.
- Differential PricingShowcase different prices to B2B and B2C users.
- Data IntegrationMassive amounts of data had to be populated into the new Magento instance.
Tech Stack
SAP
Magento Community
Result
Serving More Customers Than Before
The client was able to establish a stronghold in the Middle East and North Africa (MENA) region through the new eCommerce platform.Customer Experience Reached Its Peak
The picture-perfect Magento platform improved the overall customer experience multi-fold and sales skyrocketed within a few months of launch.Jump in Average Order Value (AOV)
Thanks to the MSI feature, the online store was able to show more stock to online customers, and the AOV naturally increased.Complete Control Over Business
Stakeholders were able to manage everything related to the business through SAP’s user interface.
