Best online store for athlete apparels and bikinis

Categories : Advertising, All, Case Study, Retail / E-commerce

Client Requirement


The client requires a website for one of the best bikinis and athletic apparels stores; where they provide a wide collection of apparels for women that lets them flaunt in the best way! The specific client requirements were:

Client’s specific requirements were:

  • Well displayed bikinis and athlete apparels for women
  • High resolution images with proper product description
  • Registration page for the new customers
  • Log in page for the customers
  • Individual account for all the customers that has got their profile, order history and reviews
  • They should be allowed to put their shortlisted apparels into wish list
  • Quick and easy online payment
  • Proper checkout step by step process
  • Coupons for special offers
  • Subscription for emails, catalogues, store offers and events.

Project Challenges

It was really easy to develop the online store like other apparel stores. As such, there were no hard core challenges in the project. However, a few things that required the special care and attention were:

  • High resolution images of products with proper description
  • Inventory management
  • Secured online payment system
  • Efficient order processing
  • On time delivery of products

Technologies Used

Operating System & Server Management Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP, WordPress with WooCommerce, Linux, Apache, Android, IOS, Blackberry, AJAX, Java Script, HTML5, CSS3 etc.
Database MySQL 5.5, MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 2
Designers 2
QA 1


  • The store was build with the intention of giving women inspiration to get in shape and giving opportunity to flaunt then by wearing the amazingly designed bikinis. They sell athlete apparels too which are perfect for women to wear while working out.
  • The planning started with deciding these products to sell and then getting the right images to upload on the website to show to customers. Adding the correct description and deciding the right price for every product was the second stage of the planning.
  • The next step was making the individual profile for each customer and maintaining them. Also, if they order a product, it should be processed safely and the payments transactions should be done in the secured way followed by the timely shipping and safe delivery.
  • All the planning has been done keeping in mind the benefit of customers and to provide them healthy, yet delicious food.


The three tier architecture was adopted in this online store project keeping in mind all the requirements of the client:

  • The UI layers is responsible for how the website looks; i.e. Graphical user Interface of the entire website.
  • The Data Access layer has got the libraries and assists is accessing the data from the database.
  • The Business Logic layer takes care of the modules like order management, checkout, order processing and online payment.

Development Highlights

We used WordPress with WooCommerce so as to make the website flexible and user friendly, yet professional. Another reason is WooThemes and the room for growth. This website is scalable and can be easily extended when the client wishes to add the functionality. Hardly any challenges were faced and the entire website was developed just in less than a month.

  • Many women registered and bought apparels.
  • Increased the number of customers.
  • Improved visibility and increased profit.
  • [Total: 2    Average: 5/5]

Client Saying

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Brainvire completed the job professionally and with an interest to solve the actual root problem I was having. They demonstrated...
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