How to Balance Creativity and Search Optimization in Content? 3235 Views Jul 23, 2018
Talking About How to Balance Creativity and Search Optimization in Content? Do you want to know what thought travels through a writer’s mind quite often while creating a website content? Mostly it’s about maintaining a balance between the search optimization of their content to make it website friendly and creativity. We write for our readers. Right? But above all the creativity and originality of the content created is what they feel most pressed about. Without a perfect balance between creativity and search optimization, it’s too much of a hard work to keep your readers engaged and at the same time make the content discoverable to their readers. Now you will think of why is such the case if the content you are providing is very creatively written than there is not much use of the search optimization part. Reaching of your content to the right audience is the most crucial part of its success. So the key here is to make it discoverable and that is possible by search optimization only. Take a brief look on the framework of this article. The specific points discussed are as follows- How to create a perfectly balanced content having both creativity and search optimization? Topic Selection Keywords Selection Infusing Creativity Being Original Say No to same old written pieces with slight changes in words Talking About How to Balance Creativity and Search Optimization in Content? Let’s consider the step by step process of content creation and methods by which you can balance its creativity and search optimization. But before that have a quick look on the pointers covered in this article- How to create a perfectly balanced content having both creativity and search optimization? Topic Selection- Choose a topic and find your right audience. You obviously are not supposed to be writing for yourself. It’s definitely for an audience. So the topic must be of their interest. A tad bit research on this will help. Look what topic is interesting your readers the most. Keywords Selection- To make the content website friendly you will have to choose the relevant keywords on the topic you have selected for writing. Infusing Creativity- Now comes the task of creating a piece that is worthy of your audience attention. Here the writer’s creativity will decide how much the created content will be able to stand out from the noise of other contents that distracts your audience from your content. So, creativity is critical in determining the success of the content created. Next question is how to do that? An effective content that will be well received by the audience. Being original is the key here. An honest and original piece of content will pique the reader’s interest instantly when they find it to read. If you see what’s seriously lacking nowadays in writing is originality and honesty. Almost similar type of content is flooded everywhere and all of them look inspired by each other. Not much difference in the read which kills the reader’s interest. So, as a matter of fact, an original content will stand out because it’s unlike others. The well-written SEO friendly content can help to increase the conversion rate of the website. Say No to same old written pieces with slight changes in words Talking About How to Balance Creativity and Search Optimization in Content? The most challenging part faced in creating content and strategy for the tech companies is that most of their content appears to be exactly the same. The reason for this is that almost similar services or products are provided by each of the companies. The sameness of the content is the real problem. The content created should differentiate you from the rest not just prove that you are better than others. These are few points if kept in mind, will result in a fairly balanced content in terms of creativity and search optimization.
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