Higher Conversion Rates = Higher ROI: It is essential to set this formula right, as you are investing for acceleration in traffic the conversion rate should hit at an accurate level then and only you will receive better returns on your investment.

More Cost Effective than Getting More Traffic: Smart plan can solve two problems, reduction in cost and increase in traffic. Hence, existing traffic should be worked upon to make better instead of investing in whole new traffic.

Improves user experience: Enhancements for users is always a plus pointer because it simplifies usage features and this will affirmatively reflect on website’s user experience

Strategize: Prime step is to identify your business goals plus figure how you will measure an intangible achievement that is a success.

Analyze: We always first vouch for holistic clarity, we first understand from ground zero how your current traffic interacts and then on basis of analysis we use our experimental magical wand.

Experiment: Vague guess on what to test have always been proven time-consuming instead we take a tour of previous steps & customize the concepts and accordingly improvisations are made on your websites conversion funnel.

Review: Statistical data is an asset as it tales each aspect of success and failures. Hence, on basis of result reviews, we pin down whether our experiment was a success and if failures then we study it meticulously so that future implementations are not affected.

A/B Testing: This testing is implemented for comparison of two versions of the page and from the result, one can get the idea that which one works better than the other.

Heat mapping: This testing is very helpful as it determines each element of a web page that magnetizes visitors and also the ones which are overlooked.

Multivariate Testing: In this testing, multiple variables on a page are tested to discover leading combination of elements.