With time, more and more e-commerce businesses are coming into the picture. Around 4000 of these have been built using the Magento 2 platform, and the count will never stop!
Contemplating an idea that sells well and getting an e-commerce store for the same is a good thing. But, there lies a bumpy path ahead! Getting the most out of your venture would require sustainable efforts in terms of site optimization.
So to start with, we’ll consider custom ecommerce solutions that would come handy to make your e-commerce business stand out…
SEO Matters, Time and Again!
It can’t be stressed enough that SEO is NOT a one-time affair. Search engines come out with updated algorithms every now and then. So, being a step ahead surely helps!
As time passes by, the scope of your business also changes, and so will the SEO strategy. Revisit your site and review the target keywords often. You should focus on both off-page and on-page optimization. Make sure there are no broken links when updating any of your site information.
The most common – and serious – issue with an e-commerce site is content duplication. Having similar products in the catalog increase the chances.
And SEO is not a one-man show! Use tools like Search Engine Watch to improvise on your strategies.
Your website has overcome the SEO barriers and managed to get a click. Now, what if the visitor is finding it difficult to figure out your website?
There are times when users simply don’t trust your site and leave. Having an interactive design and UI/UX helps in catching the attention of the viewer.
Here, people unknowingly vouch for high-detailed and sophisticated designs. Please avoid this as it increases your loading time. Stats indicate that a 2-second delay in load times can increase the abandonment rate to 87%.
Also, your site should be easy to navigate and also provide most information at a glance (like shipping and return policy, support options, etc.)
Streamlining the cart checkout experience also helps.
Get Reviews, and Act on it
Reviews, good or bad, are great and near-accurate parameters to gauge your popularity as well as shortcomings. Magento migration offers an in-built feature to get customer feedback. If you’re a drop shipper, merchant reviews can also be taken into account.
Always make sure to insist on reviews. Ask your customers to answer feedback surveys or simply writing a line or two about the product they just bought from your store. Encourage them by offering substantial reward points just for giving their valuable feedback. Sounds cool, isn’t it?
Now, this is something you rather don’t attempt yourself, unless you possess the technical know-how of Magento. Involve Magento expert developers and get going. Performance analysis should be done regularly. These may include – Time To First Byte (TTFB) and Frontend performance. PHP optimizations can also be worked upon.
On a Final Note –