In this world of Internet of Things, contextual marketing has got a lot to offer. However, most of the businesses are not able to get the most out of it because of the technological as well as financial barriers. However, when it comes to the Internet of Things (IoT), it has got a lot more to offer like Beacons, which resolve the technological and financial barriers. It is the effectiveness and simplicity that makes businesses embrace beacons. So, if you want to find out a few more reasons behind the beacons becoming the next big thing, this post is for you, as it will give you the reasons why businesses have started using it extensively…
1. Effective Contextual Marketing: All of us know that iBeacons are the small Bluetooth devices in the store that send small packets of data. However, an iBeacon app in the smartphone has got specific Bluetooth range of 4.0 which makes it special, as it covers more range and works better than GPS and NFC respectively. This is absolutely amazing for the malls, as it can be used to send messages to customers when they come in proximity, so that they get message when they come near the products.
2. Affordable and Easy Adoption: Well, the starter pack of the iBeacon that comes with a few transmitters with an access to the app comes in affordable price and is extremely easy to set up and run. So, even if you do not have high budget, you can try it out. It is really cheap and comes in easy to use form. So, you can buy for your mall or store, as it comes with no risk associated with it.
3. Increase ROI: If you do this in the right way, it will definitely help you increase the sales and uplift your revenue. It helps the businesses to bundle the products and services. In addition to that, iBeacons also help in up selling and cross selling. So all the businesses have understood that iBeacons have great potential to increase the profitability.
4. Customized Personalization: Personalization has become an integral part of the digital world; be it showing the list of relevant apps or product recommendations in an eCommerce store. So, businesses wish to send proper marketing messages and iBeacons help them achieve it.
5. Plan Future with Big Data: while learning user behavior from data is easy for online stores. It becomes difficult for brick and mortar stores. Well, iBeacons can help gathering and adding data and study it to understand consumer behavior for even the small and medium sized businesses. Well, this is one of the most important things when it comes to the data intensive companies.
Now that you are aware of some of the most important benefits and uses of iBeacons and you know how it can do wonders to take your business to the next level, it is advisable for you to make the effective and efficient use of it. We provide the best iOS application services, so you can contact us for any and every kind of requirements. Good luck with that!