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Branding Efforts Boost Digital Presence for Leading American Industrial Machinery Entity

Branding Efforts Boost Digital Presence for Leading American Industrial Machinery Entity

Tech Stack

  • Google Ads
    Google Ads
  • Google Analytics
    Google Analytics
  • Google Search Console
    Google Search Console

About Client

The client is a premier entity in the used machinery sector. They procure and sell used machinery from diverse industries such as Aerospace, Power Generation, Automotive, and Manufacturing. The client specializes in providing solutions to companies undergoing plant closure or downsizing. The client approached Brainvire to improve its brand awareness through digital marketing.

About Product

Brainvire’s digital marketing team developed an online marketing plan tailored to the client’s business and requirements to improve brand awareness and conversion rates for the client’s website. These strategies helped increase the total number of new users up to 23.63%.
Product Banner
before

The Challenges

before-ring
Maximize audience reach

Improving the client’s visibility to the right audience was an issue.

Maximize audience reach
Our digital marketing professionals created a tailored online marketing plan to improve client digital presence. By improving brand awareness, the client could reach the right audience interested in used machinery for sale, and filter out the rest.

Solution

The Challenges

Maximize audience reach
Improving the client’s visibility to the right audience was an issue.

Our digital marketing professionals created a tailored online marketing plan to improve client digital presence. By improving brand awareness, the client could reach the right audience interested in used machinery for sale, and filter out the rest.

Maximize audience reach

Result

  • 360-degree marketing approach
    Brainvire’s digital marketing team adopted a 360-degree marketing approach to improve brand awareness and credibility for the client. We defined buyer personas and customer buying journeys to optimize the purchase experience.
  • Multiple sales channels
    To increase the number of sales channels, we listed their products on multiple online platforms including marketplaces and e-commerce stores.
  • Improved branding
    With the help of creative branding strategies, we build credibility and trust for the client in the eyes of their audience. This enables the right audience to search for the client’s products effectively. The team successfully managed to increase organic traffic up to 74%.
  • Conversion rate optimization
    Since the website’s conversion was not up to the mark, we deployed several branding and marketing strategies. By using tools like Google Ads, we were able to track incoming traffic and optimize it further for greater conversions.

Client Testimonials

Frank Disalvo
The platform has launched with minimal bugs and accurate data transfer. Brainvire Infotech Inc delivered high-quality development work and support promptly. Despite some ambiguities in the beginning, the team accommodated delays, communicated well, and showed expertise from start to finish.
Frank Disalvo
Vice President - Prestige Equipment
Powered by ClutchClutch
152 Reviews

“The platform has launched with minimal bugs and accurate data transfer. Brainvire Infotech Inc delivered high-quality development work and support promptly. Despite some ambiguities in the beginning, the team accommodated delays, communicated well, and showed expertise from start to finish.”

Frank Disalvo
Vice President, Metalworking Machinery Dealer
5
1 year ago
Rate Us!
5.00/5 (269)