About

The client is a premier entity in the used machinery sector. They procure and sell used machinery from diverse industries such as Aerospace, Power Generation, Automotive, and Manufacturing. The client specializes in providing solutions to companies undergoing plant closure or downsizing. The client approached Brainvire to improve its brand awareness through digital marketing.

Project Highlights

Brainvire’s digital marketing team developed an online marketing plan tailored to the client’s business and requirements to improve brand awareness and conversion rates for the client’s website. These strategies helped increase the total number of new users up to 23.63%.

The Challenges

  • Maximize audience reach
    Improving the client’s visibility to the right audience was an issue.
  • Boosting organic traffic
    The organic traffic on the client’s website was low.
  • Content marketing
    The client wanted to optimize website content for higher ranking.
  • Multiple sales channels
    The client wanted to make their products visible on multiple sales channels.

Tech Stack

  • Tech stack related technology logos

    Google Analytics

  • Tech stack related technology logos

    Google Ads

  • Tech stack related technology logos

    Google Search Console

Result

  • 360-degree marketing approach

    Brainvire’s digital marketing team adopted a 360-degree marketing approach to improve brand awareness and credibility for the client. We defined buyer personas and customer buying journeys to optimize the purchase experience.
  • Multiple sales channels

    To increase the number of sales channels, we listed their products on multiple online platforms including marketplaces and e-commerce stores.
  • Improved branding

    With the help of creative branding strategies, we build credibility and trust for the client in the eyes of their audience. This enables the right audience to search for the client’s products effectively. The team successfully managed to increase organic traffic up to 74%.
  • Conversion rate optimization

    Since the website’s conversion was not up to the mark, we deployed several branding and marketing strategies. By using tools like Google Ads, we were able to track incoming traffic and optimize it further for greater conversions.

Client Review

Frank Disalvo

Frank Disalvo

Vice President - Prestige Equipment

“They did a fantastic job to bring over 20 years of information into a new CRM system. Highly recommend getting involved with Brainvire for any future endeavors.”

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