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Branding Efforts Boost Digital Presence for Leading American Industrial Machinery Entity
Tech Stack
Google Ads- Google Analytics
- Google Search Console
About Client
The client is a premier entity in the used machinery sector. They procure and sell used machinery from diverse industries such as Aerospace, Power Generation, Automotive, and Manufacturing. The client specializes in providing solutions to companies undergoing plant closure or downsizing. The client approached Brainvire to improve its brand awareness through digital marketing.
About Product
Brainvire’s digital marketing team developed an online marketing plan tailored to the client’s business and requirements to improve brand awareness and conversion rates for the client’s website. These strategies helped increase the total number of new users up to 23.63%.
Maximize audience reach
Improving the client’s visibility to the right audience was an issue.
Our digital marketing professionals created a tailored online marketing plan to improve client digital presence. By improving brand awareness, the client could reach the right audience interested in used machinery for sale, and filter out the rest.
Solution
The Challenges
Result
- 360-degree marketing approachBrainvire’s digital marketing team adopted a 360-degree marketing approach to improve brand awareness and credibility for the client. We defined buyer personas and customer buying journeys to optimize the purchase experience.
- Multiple sales channelsTo increase the number of sales channels, we listed their products on multiple online platforms including marketplaces and e-commerce stores.
- Improved brandingWith the help of creative branding strategies, we build credibility and trust for the client in the eyes of their audience. This enables the right audience to search for the client’s products effectively. The team successfully managed to increase organic traffic up to 74%.
- Conversion rate optimizationSince the website’s conversion was not up to the mark, we deployed several branding and marketing strategies. By using tools like Google Ads, we were able to track incoming traffic and optimize it further for greater conversions.
Client Testimonials
The platform has launched with minimal bugs and accurate data transfer. Brainvire Infotech Inc delivered high-quality development work and support promptly. Despite some ambiguities in the beginning, the team accommodated delays, communicated well, and showed expertise from start to finish.
Frank Disalvo
Vice President - Prestige EquipmentPowered by Clutch
170 Reviews“The platform has launched with minimal bugs and accurate data transfer. Brainvire Infotech Inc delivered high-quality development work and support promptly. Despite some ambiguities in the beginning, the team accommodated delays, communicated well, and showed expertise from start to finish.”
