Branding Efforts Boost Digital Presence for Leading American Industrial Machinery Entity
Tech Stack
- Google Ads
- Google Analytics
- Google Search Console
About Client
The client is a premier entity in the used machinery sector. They procure and sell used machinery from diverse industries such as Aerospace, Power Generation, Automotive, and Manufacturing. The client specializes in providing solutions to companies undergoing plant closure or downsizing. The client approached Brainvire to improve its brand awareness through digital marketing.
About Product
Brainvire’s digital marketing team developed an online marketing plan tailored to the client’s business and requirements to improve brand awareness and conversion rates for the client’s website. These strategies helped increase the total number of new users up to 23.63%.
Maximize audience reach
Improving the client’s visibility to the right audience was an issue.
Our digital marketing professionals created a tailored online marketing plan to improve client digital presence. By improving brand awareness, the client could reach the right audience interested in used machinery for sale, and filter out the rest.
Solution
The Challenges
Result
- 360-degree marketing approachBrainvire’s digital marketing team adopted a 360-degree marketing approach to improve brand awareness and credibility for the client. We defined buyer personas and customer buying journeys to optimize the purchase experience.
- Multiple sales channelsTo increase the number of sales channels, we listed their products on multiple online platforms including marketplaces and e-commerce stores.
- Improved brandingWith the help of creative branding strategies, we build credibility and trust for the client in the eyes of their audience. This enables the right audience to search for the client’s products effectively. The team successfully managed to increase organic traffic up to 74%.
- Conversion rate optimizationSince the website’s conversion was not up to the mark, we deployed several branding and marketing strategies. By using tools like Google Ads, we were able to track incoming traffic and optimize it further for greater conversions.
Client Testimonials
Prestige Equipment is a global leader in the procurement and sales of metalworking machinery, fabricating equipment, and complete manufacturing facilities. Brainvire’s digital team developed a marketing plan tailored to improve brand awareness and conversion rates.
Frank Disalvo
Vice President - Prestige EquipmentPowered by Clutch
224 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
