Brainvire Showcases Latest Retail Innovations at eTail West 2019!
Technological disruptions like AI, Machine Learning, Augmented Reality, etc. have provided the modern omnichannel consumer with innovative shopping opportunities. The eTail eCommerce and Omnichannel Retail Conference offers strategic insights that add value to the expansive knowledge base of Brainvire.
05th March 2019 Utah, USA
The eTail West 2019 event, held from February 19 – 22, 2019 in California, was an occasion to celebrate retailing success. Brainvire participated in the conference with the latest innovation in e-commerce and retail industry, proving it’s an authority in research and development of new products and services ready to take the industry towards a better simpler future.
As confirmed by a recent study, the e-commerce transactions through chatbots will reach $112 billion by 2023, which is one of the reasons why Brainvire is quickly adapting itself with new industry standards with ‘Conversational Commerce’ – a term used by the retailers’ community dealing with shopping through various means of conversations on a retailer’s website, mobile apps, messaging platforms or voice assistants. In addition, Brainvire showcased products and services that can help retailers employ deep learning, image recognition, and natural language processing for mass precision 1:1 engagement, product discovery, and omnichannel commerce.
“In recent times, we have seen the disruptive impact that technology can have on the e-commerce business. But the best is yet to come; for example, B2B multichannel marketing” said Mr. Chintan Shah, the CEO-Founder of Brainvire InfoTech Inc. B2B omnichannel marketing techniques help to retain over 89% of the customers. In line with this prediction, a majority of the retailing giants have already vouched for automated CRM solutions and streamlined their sales funnel through detailed analytics. Ms. Meera Bhatia, COO of Stella and Dot, delivered a keynote on the topic ‘Artificial Intelligence In Retail: Using Data To Personalize Customer Experiences For E-Business Growth’. Mr. Shah adds, “Personalized omnichannel experience and other e-commerce conveniences can result in long-term success for the retailers.”
With the dawn of the Digital Age, customers have become more inclined towards digital technologies. Retailers, on the other hand, are adopting next-gen approaches for personalizing their customers’ experiences. Brainvire, with its niche offerings, has always pitched in and bridged the gap between retailers and their end consumers. Brainvire’s core competencies encompass these aspects and have always left an everlasting impact on its clientele.
Agenda of eTail West 2019
The three-day long conference witnessed engaging panel discussions and Keynote C-level chats on some of the most trending topics in the retail industry. Some of them are as follows –
- Focusing on Optimizing SEO, Display, and Retargeting Best Practices
- Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
- An Exploration of Innovative Tech For Implementation – AI, Voice Enabled Commerce, Payments, Extended Reality
- Exploring The Tech Driving The Next Generation of Merchandising
- Automation To Autopilot: The New State Of Marketing Technology
- Measuring Neural Engagement in Advertising To Drive Customer Interactions
- The Future Of Personalized Retail Must Blend Marketing And IoT Data
Brainvire is emerging as a market leader by offering cutting-edge solutions for retail and web e-commerce utilizing the leading technologies. With over 18 years of experience and more than 550 employee strength, it strives to create an appealing online presence in the market. Having successfully delivered over 1500 projects to its clientele globally, it has achieved a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.