Brainvire Unveils Its Plans to Craft an Omnichannel Experience for a Legendary Diamond Designer

Brainvire's technological competency in the diamond industry is backed by its flagship cloud ERP and CRM solutions for e-commerce, named Control ERP (powered by Odoo) and Auro CRM respectively. This project comes at a time when it is in a strategic position to spearhead digital transformation scenario on a global scale.

With a legacy of over five generations and multiple accolades in their kitty, the client is a pioneer in designing elegant 'ideal cut' diamonds. Being an authority in the diamond industry, the scope of their jewelry designs is extensive. As one of the topmost internet retailers in the US, the sales of this premier diamond manufacturer is driven by online mode as well as direct selling through exclusive retail outlets. Brainvire has been approached to develop a digital platform that will streamline the sales process and ultimately help in delivering quality products to end consumers.

Brainvire has an exclusive ERP product for diamond retailing, Diamond ERP. So, it understands the underlying roadblocks encountered in this e-commerce segment and offers consultancy services for redesigning the traditional business process. The team at Brainvire is actively engaged in multiple brainstorming sessions with the client and also conducts on-site visits as part of the requirement gathering process. A fine project blueprint was conceived after an approval from the client.

The mega project will be completed in multiple stages. This e-commerce venture is based on the latest version of Magento. Briefly speaking, it is a unique retail omnichannel solution that will be tightly integrated with Control ERP and will encompass multiple aspects of business workflow. Ultimately, Auro CRM will portray its role at the backend level. It will significantly boost the level of customer engagement along with real-time, intelligent business analytics.

Mr. Chintan Shah, the CEO and Founder of Brainvire, expresses his excitement over this project: "Brainvire, since its inception, has played a significant role in digitization of the diamond industry and also offered exclusive consultancy services. Our 'Diamond ERP' product is the best example of this. Business process automation is the key to experiencing a true omnichannel solution and boosting overall customer engagement.".

Dynamic Features for Ensuring a Seamless Workflow -

Listed below are some of the salient features of this omnichannel solution:

  • Modify orders even after a transaction has been completed.
  • Integration of 50 different APIs with the front end as well as the backend of this web portal.
  • A multi-vendor portal that can be accessed by the client's 3rd party diamond vendors for transparent dealings.
  • QuickBooks integration has also been planned for seamless accounting.
  • The portal will also be integrated with the API of Tawk.to for ensuring a quick and personalized customer support system through live chat functionality.

About Brainvire

With its corporate headquarters in the US, Brainvire is a pioneering IT solutions provider with a global presence. An excellent customer retention rate of 95% testifies to its success story spanning over 18 years. The scope of its services includes, but is not limited to, Omnichannel ERP, CRM for e-commerce, DevOps, Digital Marketing, etc.

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