The client is a leader in the crypto-gaming industry and has pioneered the idea of ‘Pay-to-Play’ games. It gives professional gamers an opportunity to play their favorite games online and earn rewards, including cash, gift cards from major brands and crypto tokens.
The client approached Brainvire to outline a pre-launch digital marketing blueprint for its platform. They wanted to reach out to the target audience and establish a deeper connection with them. Brainvire’s digital marketers adopted a viral marketing strategy and used Kickoff Labs for the same. The outreach marketing was done by means of guest blogs and Quora. Referrals and brand promotion were encouraged to reward potential users with exciting bonus points.
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