The digital platform is a direct-to-consumer (DTC) initiative that lets interested individuals and patients understand their health risks through genetic testing.
September 16, 2019 Texas, USA
Brainvire recently partnered with a global healthcare service provider to increase the conveniences associated with at-home genetic testing. A digital platform will be rolled out to supply self-testing kits.
The creation of at-home or direct-to-consumer (DTC) genetic testing has made genetic testing more accessible and popular. In 2017, the number of people who had their DNA analyzed through DTC testing more than doubled, exceeding 12 million. In exchange for a spit sample or a cheek swab, DTC companies can give someone information about their ancestry, interesting physical traits, or determine their genetic health risk for various diseases. Brainvire’s offering will provide all of this data in a cost-effective manner.
A market that deals with data related to health raise many privacy concerns. There are chances that users’ genetic data could be misused or abused. The Golden State Killer case is the best example of this. But Brainvire has ensured that its solution complies with the Health Insurance Portability and Accountability Act (HIPAA) standards. In addition, the samples will be processed by a reliable third-party vendor.
On-demand testing is one thing and taking corrective action based on the results is another. The American College of Medical Genetics and Genomics asserts that genetic professionals should always be the ones to interpret and deliver genetic results, alongside family and medical history for fuller context. Aligning with this need, the digital platform will connect users with registered genetic counselors who will guide them on the future course of action based on the final test results.
Last but not least, researchers can also gain access to the findings and use them for their studies, subject to the patient’s approval.
Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 18 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.
It has earned many accolades such as ‘Top IT Services Firm 2019’, ‘Top Mobile App Developers 2019’, and ‘Top E-commerce Developers 2019’ by Clutch.