Brainvire is an integral part of Chhupe Rustom from app ideation to development to deployment. The app received widespread acclaim from all over India and internationally.
September 2 2020, Dallas, USA
Chhupe Rustam, an initiative by renowned director and producer Prakash Jha, is a homegrown Indian app that scouts for talent through a simple video sharing platform. It is India’s first-ever unified platform that allows users to showcase their talent in singing, dancing, and acting. It gives users a chance to get noticed by production houses and casting directors, all from the comfort of their homes. The app was launched in India on 16th August 2020.
Brainvire has been an integral part of this journey from app ideation to development to deployment. The app received widespread acclaim from all over India and internationally too.
Indiawest published an article highlighting the gap filled by the app in the process of finding good and deserving talent for the entertainment industry. In a country with more than 1.3 billion people, making a place in Bollywood or any other performing platform is a distant dream for many. Long queues outside casting agencies and competitions on small screens have definitely helped many to make their dreams come true. However, reality shows, competitions, and auditions have helped only a small chunk while countless continue to aspire for recognition and fame.
India has 1.3 billion people who have varied skill sets. Making a place in Bollywood is easier said than done. Most people find it difficult to leave their 9 to 5 jobs and travel all the way to Mumbai to take a chance. Money and means are also hindering factors. Chhupe Rustam aims to fill this gap for those who may not have the means or resources to attend auditions or travel.
ANI News talks about the features of the app that make it so unique. The app is also coming up with acting, singing, and dancing contests. Interested people can upload their videos from the comfort of their homes, and the winners of the contest will be featured in a separate ‘Bay’ section.
The ‘Bay’ is a section for the casting directors and production houses and event organizers to spot talent. The platform also acts like an aggregator that helps casting agencies and directors to post their requirements which will be featured on the app. Based on the requirements, people with relevant talent can share their videos. The app functions on a ‘no fee’ model and is now available on both Google PlayStore and App Store.
Hindustan Times recognizes how Chhupe Rustam shortens the distance between talented individuals and casting directors. The Chhupe Rustam app is designed in a way that creates a perfect blend of user experience and aesthetics. Users can simply register with the app, which is absolutely free, and access the home screen. It is a brilliant opportunity to give Indians a chance to be featured at a national level.
Garnering international fame, Kuwait Times also featured the app launch discussing the origin, ideation, and development of the app. Amiya Mahapatra came with the idea and concept of this innovative app and presented his idea to Prakash Jha and CEO of PJP Sunil Agrawal. As the idea was appreciated, the Chhupe Rustam platform took shape.
The app was therefore developed under newly formed startup company M/s PJP Innovation Private Limited under the guidance and supervision of a team consisting of Prakash Jha, Sunil Agrawal, Amiya Mahapatra, Mukul Agrawal, and Disha Jha.
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