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Product launch

Robust Magento Ecommerce Solution with SAP Integration Boosts Sales for UAE’s Largest Retailer

April 27, 2020, Dallas, USA

Brainvire developed a robust B2C solution to serve a larger customer base. With a history of over 3 decades of business behind them, the client is a household name in the electronics market.

During this crucial situation, the client acknowledges the need for fitness equipments, and other essential home appliances. Brainvire team designed and implemented a digital marketing strategy that helped the client successfully suffice this needs of its customers with an effective campaign.

The B2C solution was designed by Brainvire Magento team to provide an uncompromising shopping experience to buyers. It is programmed with multi-currency support and will expand the client's presence to several countries such as UAE, KSA, Kuwait, Qatar, Oman, and Bahrain.

The client needed a Multi-source inventory feature to manage stocks across locations. Brainvire team adopted the Process Integration approach to overcome this challenge.

The multi-source inventory (MSI) feature improved the client's operational efficiency by managing inventories across multiple physical locations, all within the Magento admin. They can now manage stock in various locations, from their warehouses to shop windows, while handling stock creation and aggregation.

The client wanted users to be able to view high-quality and lengthy videos on the mobile app. Brainvire's experts made this possible by implementing Ionic plugins into the application.

In this difficult situation, the client has customers with improper functioning home appliances. The client intends to inform its customers about the availability of these basic essentials. Brainvire team designed a digital marketing campaign to convey this message seamlessly.

The differential pricing feature was required to showcase different prices to B2B and B2C customers. The Magento solution is capable of managing multiple stores and user groups to show different prices for respective users.
"During this pandemic, many businesses have suffered major losses. This application will assist in boosting sales and revenue for the client while also increasing customer reach" said Mr. Chintan Shah, CEO of Brainvire Infotech.

The picture-perfect Magento platform improved the overall customer experience multi-fold and sales skyrocketed within a few months of launch.

With the MSI feature, the online store was able to show more stock to online customers, and the AOV naturally increased. Stakeholders were able to manage everything related to the business through SAP's user interface.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.

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