Product launch

Global Lifestyle Group Improves Product Management with New Web Platform

April 27, 2020, Dallas, USA

Brainvire's team improved product import by providing a proper format for product attributes and display. The client is a global lifestyle group with a presence in 16 markets with over 1,000 employees, representing world-class brands such as Birkenstock, Cole Haan, MBT, and many others. They own and operate more than 100 specialty stores and distribute to more than 12,500 points-of-sale worldwide. Brainvire vouched for the client to create a new web platform with better warehouse and product management functions.

The client wanted to develop a website for the Malaysia-specific market based on their experience in APAC to better serve their customers. The client approached Brainvire to develop a sports goods website for Malaysia and implement Malaysian currency support. Brainvire's development and design experts designed a new web platform that would allow the client to reach their Malaysian audience and serve the customers better.

The client did not have a warehouse and product management system. Brainvire's developers fulfilled this requirement successfully. We developed a proper platform with a structured format to make product import easy. They also lacked a proper way to display products and filter them. To counter this, Brainvire's experts installed Amasty's layered navigation extension to make it easy. The client wanted an effective search solution to find products. We fulfilled this requirement by implementing Magento's in-built elastic search.

"Product search is an important element while providing an optimum customer experience. When working with a wide range of products, it becomes difficult to manage a huge volume of product information without a WMS. This web platform will resolve these challenges and improve reach for the brand," said Mr. Chintan Shah, CEO of Brainvire Infotech.

The client wanted a solution for personal data or shipping address verification in Malaysia. Brainvire's team implemented Data-8 address verification along with Metrilo Analytics. Brainvire's consultants focused on creating a Ninjavan shipping API to integrate with the website. They also prepared to connect the WMS with the client's ERP system.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.

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