Brainvire Partners with Healthcare Technology Leader Chattanooga to Enhance Global Digital Presence

Brainvire, a global mobile app development company and digital transformation leader, has recently partnered with Chattanooga, the world’s largest manufacturer of rehabilitation equipment brand solutions. This collaboration will see Brainvire modernize Chattanooga’s web presence, focusing on CMS platform modernization and delivering an enhanced UI/UX for healthcare.

As a leading healthcare technology client and B2B healthcare eCommerce client (within the broader Enovis ecosystem) for over seven decades, Chattanooga recognized the need to consolidate its digital footprint and enhance engagement with its global customer base.

The Chattanooga and Brainvire partnership began through in-person interactions at industry events in Canada. Impressed by Brainvire’s expertise and understanding of its digital needs, the medical device client entrusted the firm with this critical CMS platform modernization and digital presence enhancement project.

The project’s primary objective is to design and develop a comprehensive web presence for Chattanooga, creating a user-friendly and visually appealing Drupal website development (initially) platform that will evolve into a robust Drupal CMS development environment. 

The unified website, consolidating content from two existing Drupal sites (Chattanooga Rehab and LightForce Medical), will serve as the central hub for engaging with potential customers and providing detailed information about their extensive range of products and services. The focus is on delivering an enhanced UI/UX for healthcare through an intuitive layout, fast navigation, and easy access to crucial content, ultimately improving brand visibility and customer interaction.

A thorough website assessment, strategic site design and architecture, meticulous SEO configuration, and comprehensive website development and deployment are all geared toward a successful WordPress to Drupal migration.

The seamless non-commerce content migration from two existing WordPress sites (Chattanooga Rehab and LightForce Medical) to a unified Drupal CMS will also prioritize content integrity, SEO-preserving migration, and on-page SEO optimization. The consolidated website will need to integrate with existing eCommerce content smoothly without disrupting sales. Furthermore, integrating HubSpot forms, tracking, and personalization will be crucial for enhanced lead generation. 

Besides the website migration, the client also requires a platform that empowers its internal team to easily update and manage non-commerce content with minimal external assistance. The platform must feature a unified Chattanooga brand with an optimized user experience on mobile-first design and desktop platforms. 

Phase 1 deliverables include medical education resources, blogs, testimonials, advanced and rehab modality content, an event calendar, and self-guided tools. The client will be empowered with self-sufficient content management, reducing reliance on external support.

What makes this project unique is Brainvire’s proven ability to manage complex healthcare technology clients’ SEO-preserving migration to Drupal CMS while ensuring seamless eCommerce integration and prioritizing lead generation and self-sufficiency in content management. The commitment to a unified brand experience further solidifies Brainvire’s expertise in delivering impactful digital healthcare solutions.

“We are honored to partner with Chattanooga, a true leader in the rehabilitation equipment industry, on this significant digital transformation initiative,” says Chintan Shah, CEO of Brainvire. “We are committed to empowering Chattanooga with a robust digital presence that not only reflects its global leadership but also drives enhanced engagement and lead generation.”

This partnership between Brainvire and Chattanooga marks a significant step in enhancing the digital presence of a global leader in rehabilitation equipment. It promises a more unified, user-friendly, and effective online experience for their customers.