The COVID-19 pandemic has not only disrupted businesses but normal life too. The way an individual goes about their daily activity has transformed drastically. One’s health and wellness have turned out to be of the utmost priority for everyone today.
However, there is an unspoken need for financial support to meet the basic needs of the wide economic strata of society—specifically people who have lost their livelihoods due to the COVID-19 pandemic. Many families have lost their sole breadwinners due to the pandemic and need assistance to survive the grave situation in which they now find themselves.
Considering all this, a retail coupon brand in the U.S., which provides coupons from multiple companies to customers across the country, wanted to help in a way that would connect its large customer base with local charity organizations, and what could have been better than an e-commerce platform?
The company approached Brainvire to facilitate a retail IT solution. Our experts thought of different social media strategies that would encourage customers to donate funds, but that eventually turned out to be a less direct solution.
After thorough analysis and research, we pitched the idea of introducing a customized Chrome extension with Amazon — the world’s leading e-commerce platform. Any customer who initiates a purchase on this platform can enjoy a seamless checkout process and then, during the payment process, they will be directed to a separate website that allows them to donate a desired amount of money securely.
“Raising funds for a social cause is a tough nut to crack. However, with a smart integration with a popular e-commerce platform, it is easier to create awareness and inspire customers to raise funds as per their willingness and feasibility. We did the same, and the client appreciated our work,” said Chintan Shah, CEO of Brainvire.
The automatic redirection to a specific website ensures that customers are not misled in any way. In addition, customers are offered an array of local charity organizations in their area to choose from. This increases the trustworthiness, reliability, and security quotient of the website and the Chrome extension.
The implementation of a simple and easy user interface made it convenient for customers to download and install the integration, and they could track browsing activities on the Amazon portal. We also included features such as account generation through EIN, automatic redirection for Amazon users, link creation for charity, and others.
This customized Chrome extension inspired many customers to donate funds while purchasing.
About Brainvire
Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employees, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as WordPress development services, Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.
It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.
