Clothing Brand Introduces Interactive Virtual Trials On eCommerce Website
About
The pioneer in Asia's clothing industry, this brand is known for its expertise in weaving the finest quality fabrics. With over seven decades of experience and 200 exclusive stores, and 7000 multi-brand outlets, this brand is one of the best in the market. They wanted to offer a diverse eCommerce experience to their customers and hence approached Brainvire for a retail solution.
Project Highlights
Brainer's ecommerce developer are aware that when it comes to fashion, customer needs and wants are constantly evolving. That's why we offered a flexible and easy-to-use website that allowed their customers to use customized features and functionalities such as virtual trials, alterations, pick-ups, and delivery options. We integrated the website with various 3rd party applications for add-on services. The look and feel of the website is designed keeping in mind various brand elements so that it is aesthetically appealing for the customers.
The Challenges
- Introducing Omnichannel Experience:The client wanted to offer a unique and customized customer channel.
- Personalized Outfit Feature:The brand desired a unique personalization feature to improve the purchase experience.
- Introducing New Fashion Line:The brand has always been associated with male outfits and they now want to launch into women’s outfits.
- Improved Order Management:The brand wanted to streamline orders to promote quick deliveries.
Tech Stack
Magento 2 Community
AWS
CCAvenue
Azure DevOps
Capillary
SAP S4 Hana
eShopbox
Result
Effective Use of S/4 HANA
The successful integration between of SAP S/4 HANA and 700+ POS systems offered a robust omnichannel experience to customers.Custom-Designed Outfits
This custom-design outfit feature allows customers to design and order outfits of their choice, besides, they can use the virtual try-on feature to check how it looks on them.Introduction of Women’s Collection
Brainers introduced new product categories on the eCommerce website for the women’s collection so that the brand can tap on the new target audience.Tailored Order Management
SAP S/4 HANA allows the client to promote direct deliveries from the warehouse to the customer’s desired location. This streamlined process helps save time and resources.
