Community Site For Coaches And Influencers

Categories : All, Case Study, Education

Client Requirement


The client is a professional training and personality development company based out in Canada and demanded a complete re-designing and re-development of their existing website with few enhancements in features and functionality along with security analysis of their site.

After evaluating the client’s need, the site was redesigned to ensure their website was reaching the prospective clients and providing the intutitive browing experience to their customers. Also, the uptime and performance of the site was taken into consideration. The site was completely secured for customer privacy and was protected from other type of web attacks that can interrupt the online business operations.

The client’s key requirements were:
  • Understanding of their existing site and providing solution related to user experience and security
  • Upgrade PHP server version from 5.3 to 5.4
  • Incorporation of new features and upgradation
  • Website security and enhanced user browsing experience
  • Improved user interface and navigation
  • Speed and availability

Project Challenges

The team faced the following challenges:
  • Incorporating web usability principles while developing numerous features designed for enhancing the users’ experience.
  • Understanding client’s existing system while performing the upgradation of features and functionality.
  • Existing plug-in upgradation and making changes to the website code while handling conflicts.
  • Allowing the site to handle good amount of users at the same time without reduction in performance.
  • SSL integration within the site.
  • Ensuring user privacy and safeguarding their content.
  • Safe and secure transfer of data.

Technologies Used

Operating System & Server Management Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP5+, WordPress 3.9.2, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 2
Designers 1
Quality Assurance Testers 1


The following four-tier development approach was adopted to equip the site with numerous features and functionality mentioned below:
  • The Database layer containing MySQL Server Database, Tables and so on.
  • The Data Access layer containing the Data Access Objects responsible for accessing data from the database.
  • The Business Logic layer consisting of all the business logic procedures for various modules.
  • The User Interface layer which forms the Graphical User Interface of the website.


The design approach was built around PHP, AJAX and MySQL due to their performance, security, scalability and the nature of the website. In addition to this, the development structure was specifically implemented to facilitate the ‘Faster to Market’ transition of such concepts. Modules like Members, Events, Member Resources etc. were developed in PHP such that they can be executed directly from the UI layer. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner.

An intermediary abstraction layer was created for accessing data from the database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Sub-domains were used for the different areas of the website to guarantee scalability.

Development Highlights

The project is developed using WordPress open source due to the online nature of the website. Privacy and security of the site was also ensured strictly. The entire framework was kept highly scalable in order to provide adaptability & ease while incorporating new features. Extensive pre- development research was carried out to make the entire database compatible. Web usability guidelines were strictly adhered during development and the interface was made easily navigable through judicious use of CSS and HTML controls. The site was developed and fully functional in a span of 4 months with instant improvement in the website as well as web server performance.

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