About Project
We joined forces with a respected North American homeschool leader with a mission: to empower families and children across the continent through high-quality online education for over two decades. Recognizing the power of personalized learning, they sought to enhance their LMS platform, fostering deeper student engagement and encouraging them to learn at their own pace.
Homeschooling Learning Platform
BusinessNorth America
Location
Business Goal
We aimed to revamp our Learning Management System (LMS) using Adobe, significantly boosting the user experience. This transformation increased course enrollment as students found navigating and accessing content more accessible. We also simplified the chat feature for parents, fostering better communication and support.
Project Highlights
- Adobe Commerce Implementation
- User experience
- Website optimization
- Chat platform
- UI/UX
UI/UX Enhancement
Key Challenges
Low Conversion Rates
The high volume of pages resulted in low relevant traffic, ultimately leading to low conversion rates.
Unoptimized UI
The complex support features led users to bounce away from the site.
Non-Useful Menu
With overly complex menus and submenus, users needed help finding what they sought.
Orphaned Pages
Several pages and menu items needed to be linked, leading to underutilized content and landing pages.
Our Solutions
Developed Relevant Menus For Better Clarity
Complex, confusing menus made it difficult for users to find what they sought. To address this, we developed a comprehensive strategy for menu design. This involved creating clear, concise menus with logical category structures and descriptive labels. It allowed users to easily navigate the site and find the information they needed more efficiently.
Crafted Resonating Content For Targeted Keywords
We brought focus to the website’s content to attract organic traffic through search engines. To address this, we implemented key content changes to the website. This involved revamping the existing content with more compelling and informative content that resonated with the target audience and brought new users to the website.
Better Placed Chat Option For Quick Decision-Making
We improved the chat feature by placing it in an obvious and easily accessible location. We also quickly resolved referrals by allowing users to connect with a representative in real-time. Streamlined communication significantly improved the user experience, leading to faster and more informed decisions.
Optimized Data Management Accessibility
We implemented Adobe Commerce to streamline and analyze data more effectively, integrating advanced machine learning algorithms to uncover valuable insights. This approach allowed us to design and deliver personalized, superior customer experiences. Our optimized data management strategy empowers us to meet customer needs better and drive business growth.
Our Approach
We optimized and reimagined the user interface and experience to make it more inviting and helpful, leading to better traffic and conversions.
Website
CRO
UI/UX
Insights
Technology Stack
Front-end Tech
Swift
Java
Angular
NodeJS
Server
Swift
Java
Angular
NodeJS
Back end
Swift
Java
Angular
NodeJS
Database
Swift
Java
Angular
NodeJS
CRM
Swift
Java
Angular
NodeJS
Key Results
Increased Organic Traffic
The website's organic traffic steadily grew monthly by applying structure changes to the web pages.Quick Chatting Option
After strategically placing the chat option for easy access, there was an uptick in satisfied customers.Faster Decisions With Clarity
We eliminated hurdles to faster decision-making with a clean UI and limited sub-menus.Better Data-Based Decisions
Our team helped the management with hard facts based on data analysis with a centralized data repository.
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