Content Optimization for a LMS Platform Leading to Improved User Journey
Tech Stack
- Adobe Experience Platform
- Android
- Angular
- Apache Solr
- Java
- MySQL
- NodeJS
- Swift
About Client
We're backing a homeschooling pioneer in North America who has been in the business for over 20 years.
They are a well-respected online institution that offers excellent education to students and their families. As an alternative to the regimented schedule of a conventional school, these homeschools give students the flexibility to study wherever and whenever they like, at their own pace.
About Product
The company and its products are well-known in North America, but the corporation could have done more to increase website traffic, convert visitors into buyers, and enhance the user experience. This is when Brainvire comes into our picture. Our expert professionals determined that its website had somewhere in the neighborhood of six thousand pages, all of which were filled with the sort of dense, unappealing content that drives away visitors.
Less Conversion Rate:
Due to the high volume of pages, bounce rates were high, which led to low conversion rates.
We proposed cutting down on the number of pages so that parents could find the information they needed more easily.
Solution
The Challenges
Result
- User-Friendly WebsiteThe enrolment in courses was increased, that paved the way for more revenue generation.
- Quick Chatting OptionParents could easily solve their queries and move ahead with the enrollment process.
- Required Option in Sub MenusLimited options minimized confusion amongst the users in terms of decision making.
- Better VisibilityAlready available pages and microsites benefitted from better visibility, providing interesting and helpful information to the users.
Product Screens
Client Testimonials
They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLCPowered by Clutch
202 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
