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Insights

Developed A Unified Platform with Magento Multi-Website Architecture for A Magazine Giant

July 7, 2020, Dallas, USA

The client offered multiple magazines and wanted to have a uniform platform for all their publications. Brainvire’s experts created a functional portal with the help of Magento’s multi-website architecture. This platform eliminated multiple registrations, encouraged cross-selling, and increased the number of subscriptions.

The client is a prominent family-based publishing entity. They provide supreme-quality and place-centric content to customers. Creativity, content, consistency, and collaboration are the four wheels of this organization. The client wishes to entertain, educate, and inspire their customers. They want to focus on personal as well as professional growth with the help of quality content.

“Content has always been a fundamental aspect for every organization. Significance of authentic, relatable, and informative content can be acquired through a publishing house. Brainvire’s experts evaluated this situation of the client and suggested a unified platform that eases their functionality. They can invest resources in content creation and simplify the publishing process through a single portal,” said Mr. Chintan Shah, CEO of Brainvire.

The client didn’t want to lose content on the previous website. The team, therefore, successfully migrated all the data of the previous website into the new one. Customers no longer have to create different accounts. Instead, a single registration on the new platform can provide them access to multiple websites.

The client can now enjoy the advantages of cross-selling, offering alternative magazines as a complimentary gift. They can sell individual magazines through a single platform. Admin has access to create magazines, articles, and the articles to be sold.

The new platform also enabled multiple customer’s addresses for easy and quick shipment of magazines. E-magazines are available in convenient pdf and other formats for easy readability.

Magento offered a smooth customer experience and easy access to articles on the platform. The upgraded website also streamlined the eCommerce and informative section on the website. This platform also helped to improve branding and eventually increased the number of subscriptions.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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