Engagement

Market Updates: Diamond Merchant Uses User-Friendly WordPress Website for Better Reach

22 September, 2021 Dallas, USA

Brainvire enabled digitization for diamond business by creating a user-friendly WordPress website from scratch to the end for a recognized Diamond company in the USA.

Our WordPress experts examined the client’s key concerns and the service they want to offer their customers. Further, we excavated what type of content and visuals work for the client’s audience.

This helped us to create the right pages, categories, and sub-categories that are relevant for customers. In addition, this clarity allowed us to align pages in the correct sequence so that customers are led directly to the next page. This way, they can learn more about the client’s wide range of diamonds, choose the one that fits their choice, and quickly place an order.

We refrained from using heavy content on the website instead replaced it with informative content. We also combined the content with the right high-definition visuals to offer a better perspective to customers.

“If businesses believe a good design is unaffordable, then they should be prepared to pay the expense for a bad design. The client understood this fact and trusted our vision to design a user-friendly website for their brand and customers,” Chintan Shah, CEO, Brainvire.

WordPress has 11000+ themes, and it was a challenging task for our developers to choose one from them. We narrowed down the suitable options, shared them with the client to seek their approval. Once they approved a theme, we structured all pages based on the selected categories and sub-categories.

We also added category tags on the website to promote advanced search and enhance user experience.

To encourage better capabilities, our developers also introduced third-party integrations with Vimeo, email, and others. This ensured that customers could view good-quality videos and simplify their decision-making process.

The media library made it easy for the client to upload any video within seconds with the drag and drop functionality.

Email integration sourced two-way communication, where customers are updated about the latest discounts and offers. Simultaneously, the client accumulates data of their potential audience, tracks website landings and customer behaviors.

All the above statistics are visible from the dashboard, and the client can obtain a clear business perspective in a single glimpse.

Structured pages, quick website loading, appealing visuals, engaging content, WordPress theme, and intelligent integrations together resulted in a responsive website. Furthermore, we ensured that this responsive website shapes customer experiences and eventually boosts customer reach.

To know more about our WordPress capabilities, contact Brainvire: info@brainvire.com.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Company of the Year’, ‘Top IT Services Firm’, ‘Top Mobile App Developers’ and ‘Best eCommerce Development Companies’ by various platforms.

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