Engagement

US Headphones Brand Boosts Online Presence With Effective Digital Marketing Strategies

July 14, 2022 Dallas, USA

For this speaker and headphone brand, Brainvire's digital experts conducted an SEO audit of their website and devised a customized digital marketing strategy to help them grow their online presence.

This is a well-known headphone and speaker brand with an elite range of products that provide customers with excellent sound quality. In addition, they offer new-age noise-canceling Bluetooth headphones and speakers for their customers.

To better serve their customers, they sought to establish an online presence. In addition, they wanted to increase their organic and paid reach and conversions with optimal use of various digital platforms and channels.

To quote CEO Chintan Shah, "Brainvire possesses the capability to unite innovation with technology. Based on a brand's existing standing and intended audience, our adept digital marketers can determine the most effective marketing strategies. We can assist brands in achieving their marketing objectives through the use of digital tools and platforms. Similarly, we ensured that this distinctive brand had the digital presence it deserved."

We implemented On-Page SEO after our digital experts performed an audit of their existing website.

Our SEO experts thoroughly audit the website's SEO, removing irrelevant keywords for each of the website's categories. Increased focus on technical SEO and activities like right targeting keywords, meta creations, guest posting outreach, content creation, and publishing through link building.

To boost sales and performance, we have started focusing on paid marketing first. Using Google AdWords, we increased their paid traffic, sales, and online visibility.

Their existing theme wasn’t appealing and failed to grab the attention of their audience. Hence, our digital experts short-listed and chose a specific theme that is best suited for their audience. We integrated this new theme into their website and optimized it. The new theme facilitated a dynamic impact on the website’s traffic.

Besides, the earlier CTA failed to notify orders to the client, and our team researched for the best CTAs and implemented them on the website. This improved CTA enhanced the user experience and encouraged the audience to reach out to the client in the easiest manner possible.

Furthermore, our team traced flaws in the conversion funnel and optimized it and the results are way better than what the client had expected.

The successful implementation of the new website theme and CTA improved sales from 196% in May 2022 (Sales amount of $3,946) to 109% in June 2022 (Sales amount of $8,242).

The client was amazed to witness such a drastic positive change in sales within a short period of approaching our digital services. They appreciated our SEO experts’ insightful expertise and our strategic digital approach to enhance their brand’s presence.

The client admires this impactful transition in their ROI as they reached the break-even point in such a short duration.

Furthermore, we plan to use Paid Facebook ads to help the brand's Facebook campaign.

We will further refine these campaigns based on audience segmentation and device performance. We'll look at the campaign's expenditures and returns to see how well it performed. To improve campaign outcomes, our team will implement budget pacing.

In the coming months, our team will be concentrating on paid marketing, PPC activities, tactics to boost organic reach, and open new channels for the client.

Improved digital presence, reach, and conversions were achieved as a result of all of these digital marketing efforts.

Email us at: info@brainvire.com to learn more about our digital marketing services.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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