About

The client drives their business by proactively addressing lifestyle choices and helping people adopt simple positive habits that can significantly improve their quality of life. With the one-stop shop for wellness knowledge and products, the client has transformed thousands of lives among people who spend their time hunched over screens by increasing their mindfulness of behaviors and habits that affect their posture, breathing, and overall well-being.

Project Highlights

The wellness tech company develops user-friendly products to help them improve posture and breathing and promote overall wellness. The client’s expertly designed wellness products require minimal effort to fit into busy modern lives. Therefore, the client sought effective SEO, Paid marketing, Social Media, and Amazon Marketing efforts to reach the masses. These digital marketing efforts aim to generate awareness and buzz around their new product, eventually increasing sales.

The Challenges

  • Low Website Visibility:
    Low organic search visibility and fluctuating website traffic.
  • Low Conversion Rates:
    Ineffective ad campaigns were leading to low conversion rates.
  • Social Media Reach:
    Limited reach on Social media pages.
  • Low Visibility on Amazon:
    Low organic product visibility and sales on Amazon.

Tech Stack

  • Tech stack related technology logos

    Google Analytics

  • Tech stack related technology logos

    Google Adwords

  • Tech stack related technology logos

    Amazon Marketplace

  • Tech stack related technology logos

    Facebook Ads Manager

Result

  • 12.75% Quarterly Organic Traffic Improvement

    Comprehensive keyword analysis, optimizing on-page elements like meta content and headings, and image optimization helped the client increase website visibility, improving quarterly organic traffic by 12.75%.
  • 4.65% Increase in Conversion Rates

    Identifying lacking areas for ad copies with A/B testing, filling gaps by segmenting audiences, and adjusting bidding strategies enabled the conversion rates to soar by 4.65% within a quarter.
  • Increase in Social Media Engagement

    Targeted social media campaigns, developed robust content calendars aligned with the client’s vision and goals, and utilized video content and relevant hashtags to help reach more audiences. Interacting with the audience helped increase social media engagement.
  • Sales Improved by 4.5%

    Optimizing product listings with relevant keywords, running targeted Amazon PPC campaigns, and adjusting pricing strategies improved product visibility on Amazon, resulting in a rise in sales by 4.5% within a month.
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