• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

The client revolutionizes wellness by promoting simple, positive lifestyle changes that enhance the quality of life. They have transformed thousands of lives by offering a comprehensive hub for wellness knowledge and products. They focus on improving mindfulness about posture, breathing, and overall well-being, especially for individuals glued to their screens for long hours.

  • Wellness Tech

    Business
  • North America

    Location

Business Goal 

The wellness tech company aimed to develop user-friendly products that improve posture, breathing, and overall wellness with minimal effort. It also aimed to leverage SEO, paid marketing, social media, and Amazon marketing to reach a wide audience. These digital marketing strategies were intended to generate awareness, create buzz, and boost sales of its new product.

Project Highlights

Effective Marketing Solutions

We made sure to offer the best digital marketing solutions to all our clients, helping them boost visibility, sales, and conversion rates quickly while maximizing ROI.

Portfolio

UI/UX Enhancement

We enhanced the user experience of the client’s platform by streamlining smooth operational management and engaging features.
UIUX Enhancements

Key Challenges

Low Website Visibility

The challenge was low organic search visibility and fluctuating website traffic.

Low Conversion Rates

The ineffective ad campaigns were causing low conversion rates.

Social Media Reach

The social media pages had limited reach.

Low Visibility on Amazon

Low organic product visibility and sales on Amazon.

Our Solutions

Enhanced Website Visibility Through Optimization

We analyzed keywords thoroughly and optimized on-page elements like meta titles, descriptions, and headings to boost our website’s visibility. Our team also recommended optimizing images and improving Alt text for enhanced performance.

Ad Copy AB Testing Analysis

Ad Copy A/B Testing Analysis

We implemented A/B testing for our ad copies to pinpoint areas needing improvement. Our team then analyzed the data to segment our audience effectively and fine-tune our bidding strategies accordingly.

Tailored Content Strategy Enhances Engagement

We analyzed our client’s business and offerings, devising a tailored content calendar to achieve our goals. Our strategy leveraged video content across all platforms, fostering audience interaction through active engagement with comments and messages. By strategically employing relevant hashtags in our posts, we enhanced visibility and expanded our reach to a broader audience base.

Enhanced Product Visibility and Conversions

Enhanced Product Visibility and Conversions

We optimized our product listings with relevant keywords to simplify user discovery. Our team executed targeted Amazon PPC campaigns and fine-tuned pricing strategies for optimal performance. This approach aimed to enhance visibility and drive conversions effectively.

Our Approach

We implemented diverse digital marketing strategies to enhance our online business, ensure an exceptional user experience, and effectively achieve our goals.

Optimization

Optimization

Enhanced visibility with targeted keywords and optimized the content to attract organic traffic.

Marketing

Ran targeted ads across platforms to reach specific demographics and maximize conversion rates.

Engagement

Developed compelling content and interacted with followers to build a loyal community and increase brand visibility.

Amazon

Optimized product listings, ran PPC campaigns, and leveraged Amazon's platform to increase product discoverability and sales.

Technology Stack

Marketplace

Amazon Marketplace

Amazon Marketplace

Marketing Platforms

Amazon Marketplace

Amazon Marketplace

Key Results

  • 12.75 Quarterly Traffic Boost

    Comprehensive keyword analysis and on-page optimizations boosted quarterly organic traffic by 12.75%.
  • 4.65+ Conversion Rates

    A/B testing and adjusted bidding strategies boosted conversion rates by 4.65% in one quarter.
  • High Social Media Engagement

    Effective social media campaigns and engaging video content boosted audience reach and interaction.
  • Sales Improved by 4.5

    Optimized product listings with keywords and ran targeted Amazon PPC campaigns, boosting sales by 4.5%.
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