Based in North America, the client is a family-owned publishing enterprise that concentrates on supreme-quality, place-centric editorial content. They also aim to provide quality-driven content and products that can inspire and entertain customers from all walks of life. The organization believes in a family-friendly and profitable business vision that triggers personal and professional growth.
Our technical experts developed a modernized website suitable for the new-age business. Furthermore, the client urged our digital experts to share their knowledge and hence we proposed our digital marketing solution.
Mr. Chintan Shah, CEO of Brainvire mentioned that “Every business need and audience catering to it is diverse. Our digital experts designed a tailor-made campaign that helped bridge the gap between the client and their customers. We proposed to improve digital presence and create brand awareness about the client and their services through varied social media platforms, their website, paid marketing, and SEO tactics,”.
We concentrated on providing all the minute and large information in and around Colorado, Utah, and Nebraska through this magazine. This informative magazine can keep readers updated about their local activities.
Our experts proposed and executed an actionable digital marketing campaign inclusive of SEO and paid marketing. We also shaped the audience profile which also included food bloggers and travel enthusiasts.
To improve the organic SEO of the website we implemented a content marketing strategy. We published and shared informative content on the website. Our team ensured that the shared content is based on the website location. For instance, the Utah website will have all the local information about Utah.
The rich-quality relevant content was capable of driving more traffic on the website.
We also worked on the on-page SEO to organize page structure and use appropriate URLs, titles, and meta descriptions. The biggest challenge for our digital pros was to manage three different websites based on the locations- Colorado, Nebraska, and Utah.
The Facebook ads helped us reach the relevant audience directly.
Our customized strategy empowered our team to measure and optimize the campaign for a better reach. The effectiveness of the campaign was visible from the increased number of subscriptions.
Despite the fruitful outcome, our team is working on KPIs to boost the number of subscriptions.
Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.
It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.