Engagement

Well-Managed eCommerce Platform with Flawless Digital Marketing Strategies Kicked Sales for a Leading Warranty Company

March, 2021 Dallas, USA

Our team has introduced the right features and digital experts have suggested the required improvements on the eCommerce platform for a popular warranty enterprise in the USA.

The main purpose of our team was to improvise the eCommerce website performance and enhance the user experience through eCommerce development services. We introduced a set of advanced features on the website that can provide increased capabilities to the eCommerce platform. Alongside, our digital experts brainstormed about effective digital marketing strategies suitable for the platform.

Based in the USA, this is a well-known and reliable warranty company. In the last two decades, they have created a strong base of loyal customers. The company was well-acquainted with the fact that traditional warranties last for only a couple of years and hence wanted to offer an affordable and exceptional solution to customers. The company provides customized monthly protection plans to its customers for smartphones, laptops, tablets, television, home warranty, and appliances.

Mr. Chintan Shah, CEO of Brainvire states, “The main concern of the company was that a large section of their customers is unaware about the difference between traditional and their customized warranty plans. Our digital team implemented SEO and PPC strategies that educate customers about the key differences and advantages of customized warranty plans through a reliable eCommerce platform.”

The biggest challenge for our team was to manage the eCommerce platform. Our team brainstormed about the existing flaws and then introduced a new range of features to improve the platform functionalities.

We fixed all the bugs on the platform and enabled a tailored exit-intent popup based on the plan on the checkout page. We also introduced a vehicle contact tab where we delimited file generation and switched to another server.

Our team organized the request option for all plans and the internal claim process. The process now comprises canceling and refund options. We also optimized the website.
Additionally, our digital marketing team concentrated on conversion rates. We implemented different digital marketing strategies to enable low CPA (Cost Per Acquisition) and improve conversions.

We also managed affiliates, SEO, and PPC of the website and crafted a simplified conversions funnel. Simultaneously, suggested a few innovative techniques to enhance the user experience on the eCommerce platform.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strengths, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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