Product launch

Tailored Digital Marketing Tactics Boosts User Engagement and Monthly Active Users

July 01,2021 Dallas, USA

Several customers fail to use the best coupons available to them and lose out on an opportunity to save money. The USA’s popular coupon brand wanted their customers to apply the best coupon code in a hassle-free method, and hence they approached us.

We suggested creating a specialized Chrome extension that is easy to install and beneficial to the client and their customers. Customers can download the extension, install it on their devices, shop anything and everything from leading brands to local brands with trending deals, and save huge amounts.

Our team has designed a robust yet consumer-centric digital journey for the Scout extension. Its digital expedition comprises native advertising, email marketing, and display marketing.

Native ads will help grab customers’ attention easily, which will eventually provide a higher reach. The primary reason for choosing Native ads is that they are device responsive and hence less likely to hamper the overall user experience.

Next, we plan to include email marketing as it is easy to share and measure consumer response. Simultaneously, this marketing tactic is cost-effective and helps reach customers effortlessly. Email marketing is a promising solution to increase Scout Chrome extension installations across the USA.

We also want to include display marketing in the digital campaign as it helps tap the relevant target audience, retarget the interested audience, and create a niche brand awareness among interested and potential customers.

Our experienced digital team has leveraged A/B testing for the client. We have tested various placements for CTAs to increase the ROI. We want to concentrate on conversion enhancement through content enrichment, interactive user interface, CPI (Cost Per Installations) campaign, and reporting analysis.

We will also accumulate all the primary and secondary business data, optimize it to make smart marketing decisions. With data analytics, we aim to accelerate the number of installations and user engagement.

“Digital marketing is all about meeting customers at a place where they are. We shared our digital expertise with the coupon brand to shape their digital presence and attain their goal to help customers save money,” said Chintan Shah, CEO, Brainvire.

Accurate information on user metrics and user interaction will help increase the ratio of MAU (Monthly Active Users) for the client.

All these activities will facilitate the client with an elite digital presence, amplified reach, and shoot up the number of installations.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch. The automotive digital solution increased usage of the mobile app and increased customer engagement.

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