LMS Platform
Boosted User Engagement via Social Media Marketing for an Online Education Platform
About Project
Since 2000, a leading online education provider has empowered K–12 students with personalized curriculum at home. Recognizing the diversity of needs, they offer robust resources and a supportive community for academic success and extracurricular engagement, ensuring students excel in online learning.
Online Educational Platform
BusinessNorth America
Location
Business Goal
Our business goals were to enhance social media reach, increase lead generation, and improve brand awareness for the reputed online education provider. Their mission is to empower students with a quality online curriculum, fostering academic growth directly at home.
Project Highlights
- Boosted Social Media Reach
- Increased Lead Generation
- Enhanced Brand Awareness
- Empowered Student Learning
- Quality Online Curriculum
UI/UX Enhancement
Key Challenges
Low Social Media Engagement
Low engagement plagued the website’s social media, causing minimal interactions, likes, shares, and comments.
CTR Challenge
Low CTR from social media to websites is a problem.
Social Reach Decline
We faced a drop in social media reach and visibility, resulting in reduced organic impressions.
Social Media Targeting Issue
The loophole was poor audience targeting on social media.
Our Solutions
Diversified Content Increased Reach for the Educational Platform
We diversified content formats with videos, infographics, polls, quizzes, and user-generated content, enhancing audience engagement on social media. This strategy catered to varied preferences and boosted interaction, resulting in improved reach and brand awareness for the online education platform.
Integrated Persuasive CTAs into Social Media
We addressed the issue by integrating persuasive call-to-action (CTA) buttons or phrases into our social media posts, driving user engagement and directing them to explore our website for enriched online learning experiences.
Strategic Paid Ads Boosted Education Engagement and Visibility
We tackled the issue by implementing strategic paid advertising campaigns on various social media platforms, tailoring the content to specific demographics and interests. This approach significantly enhanced our online education provider’s visibility and engagement, eventually driving lead generation and brand awareness.
Enhanced Engagement Through Audience Segmentation
Our team segmented the audience according to demographics, interests, behaviors, and educational requirements, enabling us to craft personalized content for each group. This approach maximized engagement and resonance with diverse users, ultimately enhancing social media reach and driving meaningful interactions for our online education platform.
Our Approach
We conducted a comprehensive analysis of the challenges and devised strategic marketing approaches to optimize social media reach for the educational platform.
Content
Platform
Engagement
Community
Technology Stack
Third-party Tools
Facebook Ads Manager
Google Analytics
Key Results
Engagement Up 6.5 Monthly!
Engagement rose 6.5% in a month with diverse content formats.4 CTR Increase!
Our team achieved a 4% CTR boost within a month.20.1 Surge in Reach
Our paid promotions resulted in a 20.1% boost in targeted audience reach and visibility within a quarter.25 Engagement Boost
Audience segmentation achieved 25% higher engagement via targeted content delivery in one quarter.
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