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/ Case Study · Retail
An Ecommerce Concept for a Crypto Client. Crypto Coins, Bought Like Products.
/ The engagement
An Ecommerce Concept Powered by Ethereum.
The German client brings art collectors and gallery owners onto one platform, with crypto coins as the means of payment. Brainvire applied retail ecommerce solutions to the concept, building registration, login, cart, checkout, order confirmation, and email flows, a KYC-style seal process, and an Ethereum address mechanism so buyers can purchase coins used to buy digital artwork.
/ About the client
The German client brings together art collectors and gallery owners on one platform, with crypto coins as the means of payment. Writing and character-based artworks are digitally deposited with the client, from where art admirers can buy them. A successful earlier blockchain project with Brainvire led the client to return with a concept that combines cryptocurrency, ecommerce, and complex business requirements.
The experts deployed retail ecommerce solutions to meet the requirements. That included applying the ecommerce concept to the site with registration, login, cart, checkout, an order confirmation page, and emails, then a KYC-style process that lets a user buy the seal later used to buy the crypto coin, and an Ethereum address mechanism stored in the database.
/ The approach
Design, architecture, and features, shipped as one program.
Ethereum, first
The client wanted to start with one blockchain and add more later, so the team integrated Ethereum, where every buyer uploads a unique, non-editable alphanumeric address.
Bounded by design
The client wanted to limit the seals a user can buy at once, so an upper cap of 9,999 euros returns an error message whenever an order request exceeds the stated limit.
Assigned per unit
Sending a unique coin PDF took heavy back-end work, so the team configured coin seals where every unit carries its own PDF, and the admin is alerted when configured PDFs run out.
Gated to buyers
The client wanted a CoinBible only for logged-in buyers, so the feature appears exclusively after purchase, prompts new users to buy, and alerts the admin to upload more when the uploaded set is used.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Integration with several blockchains
The client wanted to start with one blockchain and add multiple blockchains to its workflows in the future. The team implemented buying cryptocurrency coins through the ecommerce concept and integrated Ethereum, which requires a unique alphanumeric address that every buyer uploads.
Custom order creation
The client wanted to limit the seals a user can buy at a given time. The team built a solution where a user could buy coin seals up to 9,999 euros, so an order quantity above the limit returns an error message.
Configuration of coin PDF
When a buyer ordered coin seals, sending a unique coin PDF called for a good deal of back-end work. The team configured unique coin seals shared on the buying account, email, and order confirmation page, with a PDF assigned to each unit and an admin alert when the configured PDFs are used.
Creation of CoinBible
The client wanted a CoinBible accessible only after a buyer logged in and bought crypto coins. The team built a CoinBible that appears exclusively for buyers, prompts new users to purchase, and alerts the admin to upload new ones once the set is used.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Registration
/03Seal Purchase
/04Coin Checkout
/05CoinBible/ The results
What changed, in numbers.
/ Next step
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