Ecommerce Web Development : The Top 5 Ecommerce Trends to Follow in the Year 2013-2014
E-Commerce also known as electronic commerce refers to online business ventures that cater to the targeted audience globally. In this growing age of globalization, the online businesses are trying very hard to please the customers and gain enormous profits. According to IBM, the first Quarter 2013 in-store sales has moved up by 3.2% while the ecommerce sales has witnessed a significant
growth of 20% in the same quarter. The rise of mobile commerce is even bigger and increased by 31% in Q1 of current year and reached a milestone of $8.75 billion.
Trend 1: Personalization in Real Time
Enhanced Personalization is all about going beyond the basics of targeted ads and predictive check out forms to tell the merchants what products, prices, customer service, coupons to offer. Whether personalization is simple or complex, consumers are going to see the sites that increasingly reflect their interests, wants and needs. With real time personalization the online retailers will surely ensure that they are creating an even timelier and custom shopping experience for the end user.
Trend 2: Improved Online Security
These days the consumers prefer online transactions and are switching to the online payment options like PayPal, Credit Card and Debit Card transactions. As numbers of online buyers are increasing, the number of online financial transactions will also increase, ensuring the online businesses to focus more on the security of their ecommerce portals and adapting new ways to provide their valued customers with more secure payment gateways to experience valued online shopping experience.
Trend 3: Mobile Commerce a latest Buzzword
Every individual today prefer mobile devices for nearly every task, even if it is about online shopping. This is the reason why every small and big ecommerce companies are focusing on responsive web design for quick and easy shopping experience. So it is the time for the retailers to focus on designing websites that would fit in the smaller screen size as well.
Trend 4: Content is King
No doubt, Content is dominating the world of web based business. Create short, simple, original, engaging and to the point content to publish on your ecommerce website that people will want to read and share. The social media platforms like Facebook, Linkedin, Twitter, Pinterest are being used to build brands and bolster efficient social media marketing strategies.
Trend 5: Interactive Product Display
Incorporating just the images for all the products will leave the customers confused. Include product demonstration videos to offer a clear description of the product to boost a significant traffic to the website.
These ecommerce trends have brought a win-win situation for both the customers and online merchants. The retailers will earn more profit while the customer will experience a totally new shopping experience. So, what are you waiting for? Contact us today for E-Commerce Web Development.