• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

A leading flexible packaging manufacturer, established over 40 years and trusted by major consumer brands. They offer superior packaging solutions across various market sectors, including food, beverage, medical, pharmaceutical, industrial goods, health and beauty, household products, nutritional and supplement products, retail, and pet food products.

  • Packaging Manufacturer

    Business
  • North America

    Location

Business Goal 

The packaging retailer aimed to increase user numbers and improve conversions by optimizing its existing website and enhancing its digital marketing strategies. They sought to receive more inquiries and improve the customer experience for their UK and European business.

Project Highlights

Portfolio

UI/UX Enhancement

We implemented a comprehensive digital marketing approach to enhance Swiss Pack's online presence and drive business growth.
Enhanced UIUX Experience for Packaging Retailer

Key Challenges

Resolving Checkout Issues

We faced challenges with checkout process and functionality, impacted abandonment rates, and stock sales.

Subpar User Experience

The website’s layout and CTAs needed optimization to enhance user engagement and generate more leads.

Ineffective Marketing Campaigns

We had to overcome the hurdle of underperforming marketing campaigns with less ROI.

Ineffective Keywords

The website content lacked effective keyword optimization, hampering organic search rankings and visibility.

Our Solutions

By leveraging our digital marketing expertise, we addressed the challenges, and enhanced the client’s online presence and while boosting their business growth.
Streamlined Technical Audit for Optimization

Streamlined Technical Audit for Optimization

We conducted a thorough technical audit of the checkout process, identified issues causing the “add to cart” functionality to malfunction, and implemented solutions to address these issues. We also tracked checkout performance metrics such as cart abandonment rates, conversion rates, and error logs, continuously analyzing this data for further optimization.

Enhanced User Experience Across Devices

We simplified and strategically placed call-to-action buttons such as “Request a Quote,” “Request a Sample,” and “Book a Consultation” throughout the website. We also optimized the website with strong imagery and clear information highlighting key USPs, ensuring it was optimized for various devices.

Optimized Targeted Paid Marketing For Better ROI

We conducted thorough research to identify and segment target audience based on demographics, interests, and online behavior. We optimized ad content and continuously analyzed key metrics such as click-through rates, conversion rates, and cost per acquisition to identify areas for improvement and optimization for better ROI with PPC strategies.

Keyword Optimization For Enhanced Visibility

Keyword Optimization For Enhanced Visibility

We conducted comprehensive keyword research to identify relevant search terms and topics that aligned with the packaging solutions provider’s target audience’s and their interests. We focused on creating high-quality, informative content that addressed the informational needs and pain points of the target audience to enhance visibility.

Our Approach

We implemented a multifaceted digital marketing strategy to achieve Swiss Pack’s business goals.

Audit

Audit

We focused on resolving technical issues affecting the checkout process to improve stock sales conversions.
Enhancement

Enhancement

We strategically placed CTAs and optimized website content and design to improve user engagement and lead generation.
Marketing

Marketing

We segmented the audience, optimized ad content, and continuously monitored key metrics to improve the effectiveness of campaigns.
Optimization

Optimization

We conducted keyword research and created high-quality content to improve organic search rankings and visibility.

Technology Stack

Third-Party Tools

Google Search Console

Google Search Console

Google Adwords

Google Adwords

Facebook Ads Manager

Facebook Ads Manager

Key Results

  • Lower Abandonment Rates

    By optimizing the checkout process, we reduced the cart abandonment rates by 8.97% in a month.
  • Improved Conversion Rates

    Enhanced user experience led to an 11.26% increase in user engagement and conversion rates in a month.
  • Improved ROI

    Optimized paid marketing campaigns improved return on investment (ROI) by 7.6% in a month.
  • Enhanced Search Rankings

    Keyword optimization and content marketing efforts improved organic search rankings and visibility.
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