Product launch

Electronics Brand Improves Website Performance With Magento

April 27, 2022 Dallas, USA

With Brainers' help, a well-known retail brand selling various electronic tools on its Magento site was able to improve its website performance.

In 2003, this leading retail giant that sells electronic devices and solutions stepped into the digital space with an eCommerce website. In 2010, the brand celebrated its 80th anniversary in full swing. They are associated with several manufacturers, dealers, and other marketplaces such as Walmart and Amazon.

In 2015, the brand was recognized for its outstanding sales growth and achievement. The brand offers everything from wires to installation solutions for video, audio, broadcast, and datacom professionals to their B2B and B2C users.

“Web performance influences your users' decision to stay or leave your website with so many websites in cyberspace. Because we are digital enablers, we ensure that our client's website performance does not have to be compromised. The same is evident for this brand,” said Chintan Shah, CEO, Brainvire.

However, they wanted to enhance the functionality and use of their eCommerce Magento website to reach users. With this aim in mind, they connected with Brainers. Our Magento experts quickly examined their website and shared the loopholes required to work on it.

Based on the brand’s consent, our team worked on integrations and product information so that users could acquire real-time price and quantity updates. This way, users can check actual prices on the website and integrated marketplaces.

We created separate pages to share information about leading manufacturers associated with the brand. In addition, our team has proposed the implementation of category pages to the brand as this can enhance user experience.

Users struggled to find the right products through the existing search tool, increasing the bounce rate. Our Brainers optimized the existing search tool with advanced search functionality to improve the user search experience. As a result, they get relevant search results and can quickly check the required details.

Next, our team recommended the Bolt payment integration to their website for quick checkout, a user-friendly dashboard, and powerful fraud protection.

We are still discussing aspects that can improve the website’s performance, such as upgrading the Magento version, different B2B and B2C websites, and other aspects.

However, so far, the brand has experienced a transitional journey with improved website speed and performance. They are keen and look forward to further implementations in the future.

To know more about our Magento projects or implementations, visit Brainvire.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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